Director Content Marketing

Remote - Canada /
CSC Generation (Shared Services - CAN) – Marketing /
Full Time
/ Remote
CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Z Gallerie, Direct Buy, One Kings Lane, Amerimark Interactive, Touch of Modern, and Cherryman saving thousands of jobs and reaching over a billion dollars in revenue.  

Key Responsibilities

    • Develop and own content strategy that focuses on SEO-first principles.
    • Deliver best in class content and campaign engagement that helps to amplify CSC’s brands through organic search, paid marketing and publisher partnerships. 
    • Drive content witing efficiency through effective use of AI writing tools (e.g. Jasper.ai, Ryter, Copymatic, etc.).
    • Create CRO playbook to further monetize content. 
    • Analyze content and performance data to continuously drive improvement with respect to reach, engagement and target keywords/audiences.
    • Help with optimizing website architecture, content, linking and other factors to improve SEO visibility and positional ranking on target keywords.

Qualifications/Requirements

    • 5+ years of leadership experience, driving enterprise level Content marketing strategy for e-Commerce businesses.
    • Experience in building out cost-efficient but productive content and editorial network. 
    • Understanding of AI generated content tools (Jasper, CopyMatic, Ryter, etc.).
    • In-depth experience with SEO and website analytics tools (e.g, Experience with Google Search Console, Google Analytics and other industry tools (Ahrefs, SEMRush, Moz, etc.).
    • Deep understanding of performance marketing, conversion rate optimization and e-Commerce.
    • Knowledge of SEO recommended best practices.

What's in it for you?

    • Massive career growth opportunities
    • Competitive compensation
    • Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid!
    • Company Provided Life Insurance equal to one year salary
    • RRSP matching 
    • 3 weeks’ vacation 
    • Birthday off with pay!
    • Paid holidays
    • Complimentary DirectBuy Membership!
    • 100% Remote Opportunity! 
CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. 

CSC Generation Holdings family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hr@cscshared.com