Paid Social Media Lead
Brisbane, QLD
Culture Kings AU – Marketing /
Full Time /
Hybrid
The Opportunity
The Paid Social Media Lead is responsible for the strategy, execution, and optimisation of paid social media advertising across multiple platforms, including Meta, TikTok, and Snapchat. This role ensures that paid media efforts align with business objectives, drive brand awareness, and contribute to revenue growth. The Paid Social Media Lead will work closely with the Digital Marketing team and key stakeholders to improve performance, manage budgets, and drive innovation in paid social advertising.
Who we are
Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.
Key Responsibilities
- Develop and execute paid social media strategies in collaboration with the Digital Marketing Manager to achieve business goals.
- Identify opportunities to innovate and enhance paid social media efforts by testing emerging trends, technologies, and strategies.
- Manage daily optimisation of paid social campaigns to improve ROI and minimise ad spend inefficiencies.
- Amplify key product releases, promotions, and category initiatives through targeted paid media campaigns.
- Conduct ongoing testing of direct response and branding ad concepts, overseeing ideation, briefing, execution, analysis, and reporting.
- Lead regular meetings with platform Account Managers to align on best practices and ensure strategic objectives are met.Collaborate with internal stakeholders in order to advance your strategic initiatives and achieve desired outcomes.
- Maintain compliance with platform policies and industry regulations while ensuring brand consistency in all paid media efforts.
- Oversee and maintain reporting tasks, ensuring accuracy and clarity in data analysis and communicating insights to relevant stakeholders.
Skills and Experience
- Proven experience in managing paid social media campaigns, preferably in a retail or eCommerce setting.
- Strong understanding of paid social platforms, including Meta (Facebook & Instagram Ads), TikTok, Snapchat, and emerging digital channels.
- Proficiency in budget management, data analysis, and performance tracking.
- Ability to develop engaging ad creatives and messaging that drive user engagement and conversions.
- Excellent stakeholder management and communication skills, with the ability to translate data insights into actionable strategies.
- Strong analytical skills with experience in Shopify, Triple Whale, GA4, Meta Business Suite, and other relevant digital marketing tools.
- A proactive and innovative approach to testing and optimising paid social media strategies.
What Culture Kings offers you
- Generous team discounts and employee recognition
- Never-ending career growth opportunities
- Exciting, fast-paced, and dynamic environment with a supportive team
- Free onsite parking
- No office politics, corporate protocol, or useless business jargon is needed. We love keeping the entrepreneurial vibe of the “best in the world” team that comes together to change the status quo
APPLY NOW!
There has never been a more exciting time to join Culture Kings as we expand, innovate, and continue to be the most sought-after streetwear retailer on the market! If this is the opportunity you’ve been waiting for, we want to hear from you. Please apply now with your CV outlining your experience and why you believe you are the right fit for the role.
#CultureKings #CultureKingsCareers
Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
