Digital Marketing Specialist
Nashville, TN
Marketing – Paid Media /
Full-time /
On-site
The Daily Wire is looking for a highly motivated Digital Marketing Specialist to join our team! The Digital Marketing Specialist is responsible for building and managing end-to-end customer lifecycle campaigns (primarily CRM, email, & push, with paid media experience a plus). You’ll work directly in platforms to launch, optimize, and report on campaigns that support both customer acquisition and retention.
Primary Responsibilities
- Create and deploy lifecycle messaging through email and push platforms (e.g., Iterable, Braze), targeting both free and paid users.
- Monitor and optimize performance across all campaigns using key metrics such as CPA, ROAS, CVR, CTR, open rate, and reactivation rate.
- Execute A/B tests across creative, messaging, timing, audience, and bidding strategies to continuously improve campaign results.
- Refresh creative based on performance insights, user behavior, and business priorities. Manage end-to-end customer journeys (upsell, cross-sell, and win-back) through timely, personalized communications across all channels.
- Understanding of how paid media integrates into the acquisition pipeline.
- Maintain campaign calendars, tracking systems, budget pacing, and QA checklists to ensure smooth execution and delivery.
- Report on campaign performance regularly, highlighting key takeaways and recommending tactical next steps.
- Stay up to date with platform changes, new tools, and channel best practices to ensure campaigns are optimized with the latest capabilities.
Experience & Requirements
- 2–3 years of hands-on experience in hands-on lifecycle marketing campaign building/executing.
- Comfortable working in CRM platforms (e.g., Iterable, Braze, Klaviyo) to build and send email/push campaigns
- Working knowledge of ad buying platforms like Google Ads and Meta Ads is a plus.
- Strong grasp of performance marketing and lifecycle metrics, and how to optimize for them.
- Advanced skills in Excel or Google Sheets for analysis, tracking, and reporting.
- Extremely detail-oriented with strong project management and time management skills.
- Able to manage multiple campaign timelines and workstreams simultaneously.
- Clear communicator who provides timely updates and status reports.
To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
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