Brand Marketing Specialist/Manager

Boston
Marketing
Full-time
Datawire, the lead provider of Kubernetes edge infrastructure, is looking to hire a brand marketer. Datawire's open-source product, known as Ambassador, enjoys a strong brand reputation and buzz among the dev/ops community building Kubernetes applications. In this role, you will be responsible for all aspects of growing and building the Datawire and Ambassador brand among our prospects, customers, press, analysts, and influencers.

Example tasks include:

    • Driving buzz for the company through PR/AR and influencers
    • Identifying and building relationships with key influencers
    • Leveraging our developer evangelist with other developers
    • Managing the corporate brand including a brand consolidation
    • Executing on trade shows, meet ups, and user groups
    • Driving marketing programs with partners
    • Promoting and supporting our extensive content generation efforts
    • Managing the About Us portion of our website and our corporate positioning
    • Assisting the recruiting team with employer branding
    • Social media management and promotion
    • Driving our open source community excitement
    • Running online events for our extensive developer community

Requirements

    • Strong social media skills
    • Ability to create and drive buzz
    • Some amount of PR experience
    • Events management a plus, but not required
    • Some understanding of brand guidelines
    • Prior experience in tech working with IT infrastructure, applications or developers
    • Minimum of 2 years experience
This is an excellent opportunity for a current individual contributor rock star to take on more responsibility in a high profile role in a flat sales and marketing organization. The position is one of the three pillar positions in the marketing team which includes a growth marketer, a product marketing and this position.