Head of Brand Direct Sales
London, United Kingdom
Media – Sales /
Full-Time, Permanent /
Hybrid
Join DAZN's Media team in our Advertising Sales department - a core part of DAZN's global OTT streaming service. As Head of Brand Partnerships, you will be responsible for enhancing the revenue stream from sponsorship within the Global Sales team based in London.
You will be generating revenue from your existing network while developing new business leads. You'll manage the creation of sponsorship packages which maximise the revenue from the DAZN inventory across multiple sports rights and territories, working closely with the VP Global Sales.
If you are connected within the sponsorship world and have a passion for creating new and innovative ways for brands to affiliate with IP properties, while ensuring brand’s meet their objectives to facilitate multi-year deals or renewals, then we would love to hear from you!
As our new Head of Brand Partnerships you'll have the opportunity to:
- Be responsible for the revenue target from brand direct sponsorship as part of a broader team target (Global team in London)
- Development of a brand direct strategy in line with the agency sales approach
- Assessment of existing DAZN inventory & sponsorship packages
- Analysis of inventory to develop innovative packages for multiple rights
- Go-to-market approach around key opportunities including European domestic football leagues (Serie A, LaLiga, Bundesliga, Ligue 1) women’s football (domestic leagues + UWCL), UK boxing, NGL Game Pass International, plus many more
- Develop new business + revenue streams from multiple regions around the globe, including untapped potentials including MENA + China
- Working closely with VP Global Sales on brand direct approach, and agency sales team
- Working closely with brand direct & sponsorship sales teams in other markets to increase coverage of global brands
You'll have:
- Senior level experience working in sponsorship sales within a club, league, federation
- Broad understanding of the sports sponsorship landscape and its nuances
- Visibility of brands interested in sponsorship opportunities, whether within EU or other regions
- Robust network of senior sponsorship or marketing contacts
- Experience in creating innovative sponsorship packages which deliver on brand objectives
- Extensive knowledge of sports, multiple markets and the sports marketing space
- Experience of working with brands, leagues or broadcasters on digital platforms
- Ability to communicate and present to budget holders at senior levels
- Proven track record of sales within sports sponsorship
- Exceptional people management and communication skills
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
