Social & Content Specialist
Mong Kok - Studio
Marketing, Digital, Data Team – Marketing Team /
Full time /
On-site
Company Overview:
At Decathlon, we live and breathe sports! With our presence in over 60 countries, we share a vibrant and energetic company culture fueled by our four core values: Vitality, Responsibility, Authenticity, and Generosity. In Hong Kong, we're on a mission to “Move People through the Wonders of Sport” and transform the way people experience sports. From our cutting-edge research to innovative retail solutions, we're passionate about bringing the thrill of sports to every corner of the city. With our expanding network of 8 stores and exciting projects in the pipeline, we're looking for a social media expert to join our team!
Role Summary
As our Social & Content Specialist, you'll play a crucial role in our digital presence, owning social media marketing and content creation. Working closely with our internal teams, you'll help develop and execute killer social media strategies, create engaging content, and ensure our brand message shines across various platforms.
Your responsibilities:
- Social Media Marketing (70%):
- Take ownership of our social media channels, effectively managing them to drive consistent engagement and growth.
- Develop and execute creative and engaging bilingual content for social media posts, collaborating closely with the Creative Team on visuals and videos.
- Monitor and analyze social media metrics, generating reports to optimize performance and identify opportunities for improvement.
- Provide valuable insights and recommendations to enhance brand awareness, consideration, and the overall effectiveness of our campaigns.
- Assist in formulating and implementing social media strategies to elevate brand awareness and foster meaningful engagement.
- Content Marketing (30%):
- Collaborate with the Marketing and Creative Team to create compelling content for omni channels, including our online & physical stores, and EDM campaigns.
- Independently handle copywriting tasks, ensuring that content is aligned with our brand voice and resonates with our target audience.
- Contribute to the development and execution of the content strategy, driving impactful brand storytelling and fostering customer engagement.
What you bring:
- Passion for Sports: If you live and breathe sports, this is the perfect role for you! Your contagious enthusiasm will help spread the wonders of sports across Hong Kong.
- Social Media Expertise: You have a minimum of 3 years of hands-on experience in social media marketing, with a strong focus on social post copywriting. Your proven track record in managing social media channel accounts, analyzing data, and driving successful campaigns sets you apart.
- Exceptional Writing Skills: Excellent English copywriting skills are essential for crafting engaging social media copies. Good proficiency in Chinese copywriting is an advantage.
- Creativity and Innovation: You consistently bring fresh and innovative ideas to the table, demonstrating a creative approach to social media content creation.
- Retail and Agency Experience: Previous experience in the retail industry and digital marketing agencies is a plus. It showcases your understanding of the unique challenges and opportunities in these areas.
- Strong Understanding of Social Media Marketing: You possess a solid grasp of current social media marketing trends and best practices in Hong Kong, staying up-to-date with the latest industry developments.
- Ability to Thrive Under Pressure: You excel in a fast-paced environment and can effectively manage multiple projects independently, delivering high-quality results within tight deadlines.
- Collaboration and Partnership Skills: As a team player, you work seamlessly with business teams, fostering relationships and effectively collaborating to create impactful social media campaigns.
- Excellent Communication Skills: You have excellent spoken and written communication skills in English and Chinese, enabling effective and engaging communication with diverse audiences.
What we offer:
- Fast Learning: Immerse yourself in a dynamic setting that promotes continuous growth and personal development.
- Entrepreneurial & Team Spirit: Embrace ownership, innovation, and collaboration as we work together to achieve success.
- Rapid Growth Opportunities: Your exceptional performance will be recognized, opening doors for rapid career advancement.
- Competitive Salary Package & Monthly Bonus: Enjoy a competitive salary and monthly bonuses as a reward for your hard work.
- Medical Allowance & Employee Discount: We prioritize your well-being with medical allowance, and you'll receive exclusive employee discounts on our sports products.
- International Network: Joining our team means being part of a vast international network. This global exposure enriches your professional journey.
- Apply now and get ready to score big in your career! Game On!
- We estimate that completing our application form will take approximately 30 minutes to ensure you have enough time to provide us with the necessary information and showcase your potential. We appreciate your dedication and look forward to getting to know you better!
Disclaimer: Decathlon Hong Kong Ltd.does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All information collected will be kept strictly confidential and will be used for recruitment purpose only.
