Head of Marketing - US & CA
Toronto
Marketing – Regional Marketing /
Full-time Permanent /
Hybrid
At Deliverect, our API-first platform is revolutionizing commerce by providing a connected suite of on and off-premise solutions. We empower both the food and retail industries to expand their revenue and simplify their operations, creating seamless experiences for businesses to sell anywhere and deliver everywhere. Join us in this exciting journey, where your contributions will directly impact how businesses connect with their customers in a rapidly evolving global market.
Department Focus
This Head of Marketing role sits within our North American (NOAM) Go-to-Market (GTM) team, driving regional strategy and execution. It also maintains a strong dotted line to our global marketing team, ensuring alignment and leverage of global initiatives while focusing on the unique needs of the US and Canadian markets. As we are experiencing significant growth in the US market, this is an exciting opportunity for a seasoned marketing leader to make a substantial and direct impact on our expansion and success in the region.
Your Impact
As the Head of Marketing for the US and Canada, you will be the face of marketing in these regions, responsible for defining and executing a strategic marketing plan to capture demand and build our brand. You will be the expert on target customers, solution positioning, and growth levers, working cross-functionally to adapt global programs and implement locally-grown initiatives to achieve regional goals. Your performance in this role will be measured by marketing-sourced revenue (50%), total regional revenue (25%), and revenue from add-ons (25%).
This is a full-time, hybrid role with a flexible work schedule, offering 3 days in our Toronto, Canada office and 2 days from the comfort of your home. Flexibility may be required to accommodate team and client needs.
What you will do
- Develop and execute comprehensive strategic marketing plans for North America (approx. 30%): Define how we will attract, acquire, and retain valuable customers, ensuring alignment with overall NOAM GTM objectives and global marketing strategy. This includes independently setting regional marketing goals and key performance indicators (KPIs).
- Lead the planning and execution of integrated marketing campaigns (approx. 30%): Oversee brief development, creative direction (with agency support), channel planning, and hands-on channel execution for initiatives like email marketing and events. This involves innovating new campaign concepts and continuously optimizing existing ones based on performance data and market feedback.
- Manage and optimize the regional marketing budget (approx. 15%): Strategically allocate resources across channels and campaigns to maximize ROI, making data-driven decisions on spending. Escalate significant budget deviations or requests for substantial additional investment to the NOAM GTM lead.
- Collaborate extensively with internal and external stakeholders (approx. 15%): Work closely with the NOAM sales team to understand lead quality, funnel performance, and approach to target strategic accounts. Partner with global marketing teams (brand, product, operations, growth) to leverage global assets and determine where local supplementation is needed. Develop co-marketing strategies with regional partners to ensure mutual benefit and accountability.
- Serve as the primary regional marketing expert and thought leader (approx. 10%): Deeply understand the target customer, effectively position our solutions, and identify the most effective levers to pull for growth in the US and Canadian markets. Continuously review and refine processes, and adapt global programs to suit regional needs, driving continuous improvement in customer/partner experiences. This role will also mentor and guide cross-functional team members on regional marketing best practices, with potential for future direct team management as the NOAM GTM team scales.
What you will Bring
- 10+ years of experience planning, leading, and executing impactful B2B tech marketing campaigns.
- Fluent in English, with exceptional written and verbal communication skills.
- Skilled in crafting innovative strategies that leverage industry trends, customer insights, and business objectives.
- Proven experience in managing and optimizing marketing budgets.
- Ability to thrive in fast-paced environments, taking ownership of critical projects and delivering results.
- Comfortable navigating ambiguity and building solutions with limited resources.
- Proven ability to manage multiple projects simultaneously, prioritizing tasks effectively.
- Experience driving cross-functional teams toward a project goal.
- Broad marketing skills encompassing brand, demand generation, growth, and event management.
- Strategic thinking ability to build a comprehensive regional marketing plan and utilize data.
- Strong teamwork skills, including high engagement with sales and account management, and coordination with global teams.
- Leadership qualities including strong communication skills, decisiveness, and leading from the front.
- Experience with CRM software (Hubspot) and Account Based Marketing Software (Rollworks, Zoominfo).
- Nice to have: Any experience in the hospitality or restaurant industries.
Join Our Innovative Journey:
At Deliverect, we're not just building a platform; we're redefining how restaurants and retailers connect with their customers globally. We're looking for agile, ambitious, and resourceful team members who are excited to tackle complex challenges, take calculated risks and contribute to innovative solutions that shape the future of commerce.
What You'll Gain by Joining Us:
Invest in Your Growth- We provide a dedicated learning budget to help you expand your skills and knowledge in this dynamic environment.
Solve Meaningful Challenges- Contribute to tackling some of the most significant challenges in the global tech industry, directly impacting the way businesses operate worldwide.
Drive Innovation- Immerse yourself in a culture where innovation isn't just a buzzword – our weekly releases and new features ensure you're always working on cutting-edge solutions.
Collaborate with a Global Team- Be part of a diverse, international team that values transparency, visibility, and a multitude of perspectives.
Be Part of a Unicorn- Join a rapidly scaling SaaS unicorn at the forefront of the order management industry, where your contributions have significant impact.
Enjoy Regionally Tailored Rewards- Our compensation and benefits packages are thoughtfully designed to reflect the unique needs of each market, ensuring you’re supported with what matters most—right where you are.
Our Commitment to Inclusion:
We are dedicated to building a diverse and inclusive workplace where everyone feels valued and has equal opportunities to succeed. We strongly encourage applications from underrepresented groups.
Important Information:
1. Fluency in English is required, with strong written and verbal communication skills being essential.
2. Applicants must possess the legal right to work in the country where the role is based, as we are currently unable to provide financial assistance for relocation or travel.
3. Please note that certain roles may require a background check as a condition of employment, and you will be informed of this during the initial screening process.
If you require any accommodations or support during the recruitment process due to a disability, please do not hesitate to contact us at talent@deliverect.com.
Ready to shape the future of commerce with us? Explore our opportunities and apply today!
