Senior Marketing Automation Specialist - Remote
India
Marketing – Global Demand /
FTE /
Remote
About Delphix
Delphix is the industry leader for DevOps test data management.
Businesses need to transform application delivery but struggle to balance speed with data security and compliance. Our DevOps Data Platform automates data security, while rapidly deploying test data to accelerate application releases. With Delphix, customers modernize applications, adopt multi-cloud, achieve CI/CD, and recover from downtime events such as ransomware up to 2x faster.
Leading companies, including Choice Hotels, Banco Carrefour, and Fannie Mae, use Delphix to accelerate digital transformation and enable zero trust data management. Visit us at www.delphix.com. Follow us on LinkedIn, Twitter, and Facebook.
Role
We are seeking a highly motivated, data-driven Senior Marketing Automation Expert to join our growing organization. In this role, you will oversee, maintain, and improve the daily hands-on activities of the marketing automation team, from campaign and email set up to list uploads and database management. This is an India-based remote role that reports to the Marketing Automation Manager.
Responsibilities:
- Own tactical campaign execution in Marketo
- Own and manage daily hands-on work including campaigns, email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management
- Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems
- Build the end-to-end operational components for a market-facing webinar, including the landing page, Marketo form, and any requisite integrations
- Set up, test, maintain, and report on recurring and triggered campaigns
- Set up A/B tests for poorly performing emails and optimize to improve engagement, using data from successful variations to inform the test
- Integrate third-party tools and applications with Marketo (i.e. Linkedin Leadgen Forms, Zoom webinar setup)
- Collaborate with cross functional stakeholders globally to deliver operational needs within defined SLAs
- Review the project queue to ensure requirements complete before work begins
- Help develop best practices and documentation
- Bring a mindset of continuous improvement and evolution
Required Skills & Experience:
- 3+ years of marketing experience in a similar role required
- Prior experience within a B2B marketing setting, preferred
- Marketo certification, preferred
- Advanced Excel knowledge, preferred
- Hands-on experience with Salesforce, preferred
- SQL skills, preferred
- HTML, CSS, JS knowledge, preferred
- Team player and a great communicator
- An advocate for high standards, not someone who takes the easy road
- Superior verbal and written communications
- Fluent in English
- Willingness to shift work hours to align with global teams, roughly 4pm-12am IST
We are strongest when we bring together a diverse set of perspectives and experiences, and strive to empower each voice to be heard and respected. Delphix is committed to hiring and supporting all teams regardless of gender identity and expression, sexual orientation, disabilities, neurodiversity, physical appearance, body size, ethnicity, nationality, race, age, religion, veteran status, or similar personal characteristics. Our focus on inclusion and diversity benefits our employees and positions Delphix to succeed as a global company.
