Marketing Director(マーケティングディレクター)(DiDiフードジャパン)

Japan /
Japan Food - Japan – Marketing /
D9
Didi Chuxing (“DiDi”) is the world’s leading mobile transportation and convenience platform. The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America, Australia, and Russia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery, and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year.
 
DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve the world’s transportation, and environmental, and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive, and sustainable mobile transportation and convenience ecosystem for cities of the future.
 
DiDi uses technology to improve mobility in our world. As such, we always look for people from every background who want to support our vision, through equal opportunity and nondiscriminatory, fair and impartial treatment, completely free of prejudice related to race, nationality, religion, gender, ethnicity, age, political affiliation, sexual preference, marital status, disabilities or family responsibilities.
 
For more information, please visit: www.didiglobal.com/news

【About DiDi Food Japan】
世界最大級の交通プラットフォームDiDiの基盤を活かして行うフードデリバリー事業がDiDi フードです。DiDiフードでは食の「移動」をプラットフォーム化し、ユーザー・配達パートナー・レストランパートナー全てのPlayerがHappyになれる世界をつくります。クオリティの高い配達パートナーが、クオリティの高い・バラエティ豊かな料理を運び、お客様にご満足いただけるサービスを目指します。今までにない、「食の」移動体験の実現を目指します。 

【Responsibilities】
1.Growth: drive user growth and retentions with Ops, Sales and Product team, in a creative, impactful and cost-effective way
2.Customer experience: Know our users (eaters, couriers and restaurants) inside and out. Deeply understand their habits and preferences, drive actionable insights to develop initiatives that will improve their experience, satisfaction and engagement with DiDi Food brand
3.Strategic planning: Identify and prioritize key audience pain points and define marketing strategy, roadmap and budget allocation for initiatives that will help develop the brand and engage customers. Able to perform in a highly competitive environment and design comprehensive differentiating strategies
4.Consumer marketing: Develop, launch and track high-impact fully integrated campaigns across digital, social, above the line and below the line channels for both riders and drivers
5.Enterprise marketing: Work with Sales team to perform marketing toward restaurants and stakeholders in Japan food industry
6.Branding: Own DiDi Food’s brand in Japan; win the hearts and minds of users and food industry by establishing a positive brand image
7.Leadership: Motivate, develop and inspire an enthusiastic and diverse team to achieve remarkable results and drive real innovation.
8.Balancing priorities & resources: Steer a team of marketers to execute campaigns for consumers, couriers and restaurants. Able to collaborate with DiDi HQ team. Define milestones, manage internal and external resources accordingly, including tracking progress, understanding dependencies and handle stakeholders management.
 
【Qualifications】
1.Relevant experience: 8 year + experience in the marketing field; understand local market conventions and tactics; track record of successfully managing sizable marketing budget or creating impactful marketing events; client side experience (instead of merely agency side) is needed; zero-to-one experience preferred
2.Strategic thinking: You know how to define and execute an effective Marketing Strategy, create and manage roadmaps and budgets
3.Experience managing teams: You’re an optimistic leader able to support and inspire a team to achieve remarkable results and drive innovation
4.Project Management: Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required, with demonstrated leadership of leading initiatives and projects at your organization
5.Great communication and interpersonal skills: to work effectively across multiple functions in an ambiguous, fast-changing environment
6.Language: Fluency in Japanese and English are required; Chinese would be a plus