Central communications Analyst

Brazil /
Marketing – Other /
D6
About 99
99 is a Brazilian technology company founded in 2012 and today is part of the global company DiDi Chuxing, the largest app platform for convenience and transport in the world!  Here, our mission is to build the best journey for users, transforming people's lives by offering more accessible, safe and convenient services for passengers and customers, and the most profitable and easy going day-to-day life for drivers, restaurants and delivery partners, through technology. To make all of this happen, we have a team of super talented professionals who interact in an environment full of creativity, energy and respect for diversity.  The Orangers (our way of calling the employees) are the ones responsible for revolutionizing urban mobility (99), build quick options for all pockets and appetites (99Food), and offer a digital wallet, so you can pay from trips to bank slips (99Pay). 

Diversity goes beyond ethnic, physical, sexual, sensory and gender differences! Our goal is to cultivate an inclusive environment by focusing on high performance and valuing diversity in our work environment. We respect and value the differences! Come and be part of a diverse environment where your ideas and opinions will always be heard.

Inclusion and diversity are in our recruitment principles. This position is open to application for people with disabilities (PCD) 

About the Job:
Central Comms Analyst is responsible for a unified National Calendar that gathers all the in-app communication for Passengers and drivers.
The mais deliverable is guarantee the consistency in  99 communications as the brand positioning.
Central comms is responsible for the national calendar of in app communications and has a cross area relationship to define the strategy, topics and generate insights , addressed by various teams including Safety, Branding, Product, CRM, Growth, Partnerships and Operations.
Has a analytic mindset providing reports to analyze the engagement of our users (segmentation of the base and lifecycle) and share insights with marketing team to be more assertive in our communication. 


Responsibilities

    • Alignment cross area to consolidate the in app calendar;
    • Analyses and reports about the in app comms engagement. (CTR metrics);
    • Create a dashboard analyses and a user segmentation (users journey);
    • Create insights together with marketing branding team to create the better communication;
    • Responsible for guarantee the results above the benchmark

The Successful Applicant

    • Marketing, Social communications or administration degree;
    • Experience with perfomance and/or CRM;
    • Data driven think added to a creative mind.