Marketing Manager(マーケティングマネジャー)(DiDiフードジャパン)

Japan /
Japan Food - Japan – Marketing /
Didi Chuxing (“DiDi”) is the world’s leading mobile transportation and convenience platform. The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America, Australia, and Russia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery, and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year.
DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve the world’s transportation, and environmental, and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive, and sustainable mobile transportation and convenience ecosystem for cities of the future.
DiDi uses technology to improve mobility in our world. As such, we always look for people from every background who want to support our vision, through equal opportunity and nondiscriminatory, fair and impartial treatment, completely free of prejudice related to race, nationality, religion, gender, ethnicity, age, political affiliation, sexual preference, marital status, disabilities or family responsibilities.
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You will lead the offline marketing strategy, planning and execution to increase the number of new users for our food delivery platform. You will work closely with internal and external stakeholders to maximize and improve the efficiency of new user acquisition based on a variety of data, leading to the success of the business.

1. オフラインを中心としたマーケティングによるユーザー獲得(ポスティング、チラシなど)

1. Acquire users through offline marketing (posting, flyers, etc.)  
-Develop a strategy model based on the target area and its characteristics  
-Develop an efficient operation scheme for offline initiatives  
-Timely and in-depth coordination with online marketing and in-app activities  
-Direction and schedule management for each project.

2. オフラインを中心としたブランド認知・ブランドイメージ向上  

-Improve brand awareness and brand image, focusing on offline channels  
-Work with restaurant partners to maximize in-store exposure  
-Analyze/cultivate locations for effective branding advertising

・日本語、英語でのコミュニケーション能力 (日本語nativeが望ましい)

-3+ years of marketing experience in business company.
-Ability to analyze user insights in each region and implement measures.
-Ability to plan and execute hands-on strategies for both online and offline.
-Ability to involve internal and external stakeholders and move various projects forward.
-Experience in sales writing.
-Excellent and fluent communication skills in Japanese and English (preferably native Japanese speaker)


(Nice to have)
-Experience in app marketing
-Experience working in a multicultural environment
-Chinese language skill


(東京)東京都中央区晴海3-10-1 Daiwa晴海WeWork 2F