Senior Associate, Paid Social
New York, NY
Paid Social /
FTE /
Hybrid
Digital Matter is a new breed of consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of performance marketing, optimization, training, data strategy, and analytics. We are looking for a Paid Social Senior Associate to support a growing portfolio of Retail & Luxury Good clients.
The Role
As a Paid Social Senior Associate, you will assist in the day-to-day management, optimization, and execution of campaigns across primarily Meta Ads Manager & TikTok Ads Manager. Experience with Pinterest, Snap, and X (formerly Twitter) Ads Manager platforms, a plus.
Responsibilities
- Day-to-day management of paid social campaigns, inclusive of trafficking, pacing, optimization, creative, and reporting
- Assist with campaign architecture & lead the execution
- Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
- Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements
- Manage creative specs & timelines with client creative teams
- Provide recommendations around audience targeting based on client priorities
- Consistently keep team informed on status of projects verbally and/or in writing
- Work closely with Paid Social Manager on ad trafficking QA, optimizations, insights, and ad hoc deliverables
- Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
Requirements
- 1-year+ of hands-on paid social campaign management experience
- Proficient in Microsoft Excel & PowerPoint
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
- Active interest in social media, performance media, marketing, and ecommerce
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
- BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
Offer
- Competitive salary + year-end bonus tied to Company performance
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Unlimited vacation days
- Paid parental leave
- Digital Matter cell phone plan
$75,000 - $89,000 a year
Additional Benefits Include The Following:
Medical insurance
Vision insurance
Dental insurance
401(k)
Paid maternity leave
Paid paternity leave
Commuter benefits
Disability insurance
