Associate Director, Paid Social
New York, NY
Paid Social /
FTE /
Hybrid
The Company
Digital Matter is a technology-first, data-led, integrated marketing and media consultancy.
Headquartered in New York, Digital Matter provides consulting and services in the areas of business transformation, privacy-first data strategy, and integrated media buying.
The Role
As the Associate Director, Paid Social, you will be responsible for the management of a group of client engagements inclusive of Facebook, Snapchat, TikTok, Reddit, and Pinterest and the optimization of cross-channel paid social campaigns.
Responsibilities
- Manage projects with internal and external stakeholders across a group of key accounts
- Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning
- Offer strategic insight and consultation for a clients’ holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics
- Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners
- Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations
- Establish a data-driven approach to inform and build paid social strategies
- Proactively identify opportunities to drive efficiency and scale across social media platforms
- Brief internal and external stakeholders on industry trends to help them achieve their goals
- Manage, coach and develop a team of 2-3
What You Need
- 3-4 years of digital marketing experience focused on paid social
- Bachelor’s degree or equivalent with an emphasis on marketing, business, or similar
- Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels
- Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools
- Experience developing social media marketing media plans and managing budgets
- Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points
- Ability to effectively operate independently and in a team environment
$110,000 - $135,000 a year
What We Offer
Competitive salary + year-end bonus tied to performance
Full coverage health insurance including Medical, Dental, and Vision
401K with company contribution
Unlimited vacation days
Paid parental leave
Digital Matter cell phone plan
