Senior Associate, Paid Social
New York, NY
Paid Social /
FTE /
Hybrid
About the Company
Digital Matter is a growth and transformation consultancy leveraging marketing, media, data, and technology to drive quantifiable, sustainable, and meaningful results for our clients.
The Role
We are looking for a Paid Social Senior Associate to support a growing portfolio of Retail & Luxury Good clients. In this role, you will assist in the day-to-day management, optimization, and execution of campaigns across primarily Meta Ads Manager & TikTok Ads Manager.
Note: This is a hybrid role in our NYC office 2-3 days a week.
Responsibilities
- Day-to-day management of paid social campaigns, inclusive of trafficking, pacing, optimization, creative, and reporting
- Assist with campaign architecture & lead the execution
- Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
- Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements
- Manage creative specs & timelines with client creative teams
- Provide recommendations around audience targeting based on client priorities
- Consistently keep team informed on status of projects verbally and/or in writing
- Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
Must Have
- 1-year+ of hands-on paid social campaign management experience
- Experience with Meta Ads Manager
- Proficient in Microsoft Excel & PowerPoint
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
- Active interest in social media, performance media, marketing, and ecommerce
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
- BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
Nice to Have
- Experience with TikTok Ads Manager
- Experience with Pinterest, Snap, and X Ads Manager platforms
$75,000 - $89,000 a year
What We Offer
Competitive salary + year-end bonus tied to Company performance
Full coverage health insurance including Medical, Dental, and Vision
401K with company contribution
Unlimited vacation days
Paid parental leave
Digital Matter cell phone plan
