Senior Associate, Programmatic
New York, NY
Integrated Media and Marketing /
FTE /
Hybrid
Digital Matter is a growth and transformation consultancy leveraging marketing, media, data, and technology to drive quantifiable, sustainable, and meaningful results for our clients. Through cutting-edge strategies in business transformation, privacy-focused data solutions, and dynamic digital media buying, we help our clients achieve breakthrough success in an ever-evolving marketing landscape.
We’re looking for polymaths: forward-thinkers who are adaptable, curious, resilient, and empathetic. Join us in transforming the marketing and media landscape.
We are seeking a Senior Associate, Programmatic, to you manage end-to-end programmatic campaign integration, including managing multiple accounts, maintaining best practice implementation and overseeing optimization for all campaign set ups.
The ideal candidate will have prior hands-on experience with the major demand-side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience with TheTradeDesk, Campaign Manager 360, or similar platforms.
Responsibilities
- Manage execution and performance of programmatic advertising campaigns through the full account management life cycle.
- Manage campaign creation and optimization within our preferred buying platforms (DSPs) across all self-serve programmatic channels (Display, Video, Audio, dOOH, Native, etc.)
- Own operational tasks including audience and performance forecasting, budget management, creative trafficking, budget reconciliation, and post campaign analysis for programmatic media
- Provide strategic direction and testing recommendations across all clients.
- Understand clients’ brands, as well as their commercial priorities. Work collaboratively with cross-channel team to achieve results.
Requirements
- 2+ years of Programmatic Media Buying and Trading experience.
- Hands on experience buying in DSPs (demand-side platforms) or similar bidding ad technology. TheTradeDesk, a plus.
- Experience purchasing media for programmatic, in partnership with or within an agency or with a client directly.
- Experience in the complexities of executing and optimizing programmatic media.
- An in-depth understanding of bid management and optimization practices.
- Understanding of digital ad ops technology and strong working knowledge of the AdTech landscape.
- Strong Excel and data analysis abilities (Pivot Tables, VLOOKUPs, SUMIFs).
- High level organization skills and attention to detail.
- Excellent verbal and written communication and presentation skills.
Offer
- Competitive salary + year-end bonus tied to performance
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Generous vacation & sick days
- Paid parental leave
- Cell phone plan reimbursement
$75,000 - $90,000 a year
