Manager, Paid Social
New York, NY
Paid Social /
FTE /
Hybrid
Digital Matter is a technology-first, data-led, marketing and media consultancy. Headquartered in New York, Digital Matter provides consulting and services in business transformation, privacy-first data strategy, and integrated media buying. We are looking for a Paid Social Manager to support a growing portfolio of consumer and retail clients.
The Role
As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta & TikTok. Experience with Reddit, Pinterest, Snap, and X (formerly Twitter), a plus.
Responsibilities
- Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
- Manage 1 Senior Associate who will lead ad trafficking & creative specs; responsible for QA of all builds in platform
- Assist with campaign architecture & execution
- Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
- Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
- Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
- Provide recommendations (internal & external) around audience targeting based on client priorities
- Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
- Consistently keep team informed on status of projects verbally and/or in writing
- Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
Requirements
- 3+ years of hands-on Paid Social campaign management experience
- Proficient in Microsoft Excel & PowerPoint
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
- Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
- BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
Offer
- Competitive salary + year-end bonus tied to Company performance
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Unlimited vacation days
- Paid parental leave
- Digital Matter cell phone plan
$90,000 - $109,000 a year
Additional Benefits Include The Following:
Medical insurance
Vision insurance
Dental insurance
401(k)
Paid maternity leave
Paid paternity leave
Commuter benefits
Disability insurance
