Senior Director, Integrated Media

New York, NY
Consulting /
Digital Matter is a leading is a technology-first, data-led, integrated marketing and media consultancy.
Headquartered in New York, Digital Matter provide consulting and services in the areas of business transformation, privacy-first data strategy, and integrated media buying,
We are currently looking for a Senior Director, Integrated Media, to help scale our fast-growing Marketing and Media division.

The Role 
As the Senior Director, Integrated Media, you will oversee the day-to-day management and optimization of cross-channel media strategies, ensuring strategic consistency and performance across clients and channels.  
The Senior Director, Integrated Media is a critical role, serving as the anchor of our fast-growing media practice, collaborating daily with our respective media channel leads, and serving as a strategic advisor to our clients. We’re looking for someone who is passionate about delivering data-driven media campaigns, enjoys working on a diverse team, and takes a hands-on approach to driving business value for our clients.  This role reports into the Vice President, Media & Consulting.


    • Work closely with the Vice President, Media & Consulting to devise, optimize, and refine best-in-class strategies across Digital Matter’s client portfolio in partnership with the respective channel leads (Paid Search, Paid Social, Programmatic).
    • Develop and maintain strategic playbooks, case studies, prospective client audits, and marketing collateral as needed 
    • Lead day-to-day integrated digital strategy, working with channel leads to ensure client expectations are exceeded in the following areas: 
    • Pacing and Allocation - Pacing and allocation are optimized to exceed client commercial goals and priorities (i.e., Revenue, ROAS) 
    • Accuracy - Audience targeting & creative are correct and approved 
    • Tagging - UTMs and/or click trackers are properly appended, campaign naming is consistent with internal and/or client taxonomy, verification tags (i.e., DoubleVerify) are appended
    • Measurement – Brand, Conversion, and/or Search Lift studies are properly setup and structured to capture data and learnings set forth in the client brief and/or media plan  
    • Reporting - Partner with Product to ensure that scheduled and ad-hoc analysis and reporting timely, digestible, and actionable.
    • Work with the Vice President, Media & Consulting to develop and refine portfolio-wide strategies ensuring excellence and consistency across channels and clients inclusive of the following: 
    • Integrated Performance – Develop and disseminate integrated strategies and playbooks for client budget optimization against Performance KPIs, including use and refinement of Digital Matter’s proprietary media algorithms 
    • Measurement – Build cohesive measurement frameworks for Digital Matter clients, inclusive of Brand, Conversion & Search Lift, MMM and/or MTA 
    • Integrated Planning – Project management of seasonal, quarterly, or annual integrated presentation decks and media plans, ensuring input from key channel team members 
    • Quarterly Business Reviews – Develop QBR template and presentation process for key client accounts 
    • Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach Advise clients on industry trends, the competitive landscape, and the respective client impact 
    • Keep up to date with digital marketing industry and platform updates to identify new opportunities for clients’ growth Introduce processes and products that add value to our growing client base 


    • 10+ years of digital media experience, ideally at a consultancy, large media agency, or trade desk 
    • Experience developing, building, executing, and optimizingperformance media campaigns. 
    • D2C, Retail, and Fashion experience a plus, but not required.  
    • Prior or current hands-on platform buying experience (Meta, Google Ads, SA360, DV360, TTD) 
    • Strong analytical and quantitative problem-solving skills (VLOOKUPs, pivot tables, and statistical analysis) 
    • Foundational understanding of media measurement principles and capabilities, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc.  
    • Strong verbal, written and presentation skills  
    • Advanced proficiency in Excel
    • Adept at developing and managing business relationships 
    • Experience building and scaling teams at high-growth organizations  
    • Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics 


    • Competitive salary + year-end bonus tied to performance 
    • Full coverage health insurance including Medical, Dental, and Vision 
    • 401K with company contribution 
    • Unlimited vacation days 
    • Paid parental leave 
    • Digital Matter cell phone plan 
$176,000 - $213,000 a year