Senior Director, Integrated Media
New York, NY
Consulting /
FTE /
Hybrid
Digital Matter is a leading is a technology-first, data-led, integrated marketing and media consultancy.
Headquartered in New York, Digital Matter provide consulting and services in the areas of business transformation, privacy-first data strategy, and integrated media buying,
We are currently looking for a Senior Director, Integrated Media, to help scale our fast-growing Marketing and Media division.
The Role
As the Senior Director, Integrated Media, you will oversee the day-to-day management and optimization of cross-channel media strategies, ensuring strategic consistency and performance across clients and channels.
The Senior Director, Integrated Media is a critical role, serving as the anchor of our fast-growing media practice, collaborating daily with our respective media channel leads, and serving as a strategic advisor to our clients. We’re looking for someone who is passionate about delivering data-driven media campaigns, enjoys working on a diverse team, and takes a hands-on approach to driving business value for our clients. This role reports into the Vice President, Media & Consulting.
Responsibilities
- Work closely with the Vice President, Media & Consulting to devise, optimize, and refine best-in-class strategies across Digital Matter’s client portfolio in partnership with the respective channel leads (Paid Search, Paid Social, Programmatic).
- Develop and maintain strategic playbooks, case studies, prospective client audits, and marketing collateral as needed
- Lead day-to-day integrated digital strategy, working with channel leads to ensure client expectations are exceeded in the following areas:
- Pacing and Allocation - Pacing and allocation are optimized to exceed client commercial goals and priorities (i.e., Revenue, ROAS)
- Accuracy - Audience targeting & creative are correct and approved
- Tagging - UTMs and/or click trackers are properly appended, campaign naming is consistent with internal and/or client taxonomy, verification tags (i.e., DoubleVerify) are appended
- Measurement – Brand, Conversion, and/or Search Lift studies are properly setup and structured to capture data and learnings set forth in the client brief and/or media plan
- Reporting - Partner with Product to ensure that scheduled and ad-hoc analysis and reporting timely, digestible, and actionable.
- Work with the Vice President, Media & Consulting to develop and refine portfolio-wide strategies ensuring excellence and consistency across channels and clients inclusive of the following:
- Integrated Performance – Develop and disseminate integrated strategies and playbooks for client budget optimization against Performance KPIs, including use and refinement of Digital Matter’s proprietary media algorithms
- Measurement – Build cohesive measurement frameworks for Digital Matter clients, inclusive of Brand, Conversion & Search Lift, MMM and/or MTA
- Integrated Planning – Project management of seasonal, quarterly, or annual integrated presentation decks and media plans, ensuring input from key channel team members
- Quarterly Business Reviews – Develop QBR template and presentation process for key client accounts
- Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach Advise clients on industry trends, the competitive landscape, and the respective client impact
- Keep up to date with digital marketing industry and platform updates to identify new opportunities for clients’ growth Introduce processes and products that add value to our growing client base
Requirements
- 10+ years of digital media experience, ideally at a consultancy, large media agency, or trade desk
- Experience developing, building, executing, and optimizingperformance media campaigns.
- D2C, Retail, and Fashion experience a plus, but not required.
- Prior or current hands-on platform buying experience (Meta, Google Ads, SA360, DV360, TTD)
- Strong analytical and quantitative problem-solving skills (VLOOKUPs, pivot tables, and statistical analysis)
- Foundational understanding of media measurement principles and capabilities, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc.
- Strong verbal, written and presentation skills
- Advanced proficiency in Excel
- Adept at developing and managing business relationships
- Experience building and scaling teams at high-growth organizations
- Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
Offer
- Competitive salary + year-end bonus tied to performance
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Unlimited vacation days
- Paid parental leave
- Digital Matter cell phone plan
$176,000 - $213,000 a year
