Senior Data Analyst
New York, NY
Data & Engineering /
FTE /
Hybrid
The Company
Digital Matter is a leading data and digital media consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of business transformation, privacy-first data strategy, and digital media buying.
The Role
We're seeking a Senior Analyst who thrives on tackling complex challenges with analytical finesse. In this role, you'll collaborate closely with our internal media and consulting teams, turning ambiguous problems into clear, data-driven insights and actionable solutions. Your ability to gather, interpret, and analyze diverse data sets will be key in shaping our clients' success.
This is a hybrid role based in NYC.
Responsibilities
- Dive deep into client and external data to uncover growth opportunities with significant impact
- Inform media planning strategies by recommending optimal campaign approaches, audience targeting tactics, and effective measurement frameworks
- Independently craft and present insightful analyses of campaign performance, ranging from comprehensive reports to detailed audience segmentation, bid strategies, experimental outcomes, creative assessments, and landing page optimizations
- Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
- Collaborate with our Business Intelligence Engineering team to refine our analytics roadmap, ensuring efficient data extraction, integration, and delivery
- Assist internal teams in building out client decks – providing visualization of data and the story it tells
Requirements
- 5+ years of experience in an analytics role
- 3+ years of experience supporting management consulting, retail, marketing and/or media stakeholders, understanding their needs and delivering actionable insights
- Demonstrated track record of delivering impactful data visualizations and translating complex data into actionable insights that drive measurable improvements
- Bachelor’s degree in Computer Science, MIS, Business Analytics,Mathematics, Econometrics, or a related field
- Proven expertise in developing and applying predictive models and advanced statistical methods
- Strong proficiency in experiment design, multivariate testing frameworks, and optimization strategies
- Exceptional skills in SQL and Excel, with the ability to handle large datasets and perform complex queries
- Experience with programming languages such as Python or R
Nice to Have
- Familiarity with data warehouses such as Snowflake and AWS
$90,000 - $110,000 a year
What We Offer
Competitive salary + year-end bonus tied to performance
Full coverage health insurance including Medical, Dental, and Vision
401K with company contribution
Unlimited vacation days
Paid parental leave
Digital Matter cell phone plan
