Manager, Paid Social
New York, NY
Paid Social /
FTE /
Hybrid
Digital Matter is a technology-first, data-led, marketing and media consultancy. Headquartered in New York, Digital Matter provides consulting and services in business transformation, privacy-first data strategy, and integrated media buying. We are looking for a Paid Social Manager to support a growing portfolio of consumer and retail clients.
The Role
As a Paid Social Manager, you will be the direct point of contact for the channel leading the day-to-day management, optimization, and strategy of campaigns across primarily Meta & TikTok. You will analyze audience & creative performance, put forth creative recommendations, and work closely with our clients on upcoming initiatives.
You will analyze audience & creative performance, distill insights on a weekly basis to present to our clients, put forth creative recommendations, and work closely with said clients on upcoming initiatives. Working alongside other members of the Paid Social team as well as the Paid Search & Programmatic teams, you will to share campaign learnings and make cross-channel optimizations.
Location: This is a hybrid role based in NYC.
Responsibilities
- Day-to-day management of paid social campaigns, with oversight & responsibility of pacing, optimization, and reporting
- Manage Paid Social team member(s) who will lead ad trafficking & creative specs; responsible for QA of all builds in platform
- Assist with campaign architecture & execution
- Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
- Provide insightful recommendations as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
- Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
- Provide recommendations (internal & external) around audience targeting based on client priorities
- Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
- Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
Requirements
- 3+ years of hands-on paid social campaign management experience
- Proficient in Microsoft Excel & PowerPoint
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
- Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
- BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
Offer
- Competitive salary + year-end bonus tied to Company performance
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Unlimited vacation days
- Paid parental leave
- Digital Matter cell phone plan
$90,000 - $105,000 a year