Lead Brand Product Manager
New York, NY
North America – Product /
At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
Position Summary for the Lead Brand Product Manager:
We are searching for a strategic and customer-focused Lead Brand Product Manager, Brand to join our dynamic team. In this role, you will work closely with cross-functional teams to drive the product vision, strategy, and roadmap, ensuring the delivery of high-quality and innovative products that meet user needs and drive business growth.
Strategy & Vision of the Lead Brand Product Manager:
- Develop and articulate compelling product vision and strategy based on customer needs, market trends, and competitive analysis.
- Lead the development and execution of the product roadmap, prioritizing features and enhancements in alignment with business goals.
Customer Insight & Market Analysis of the Lead Brand Product Manager:
- Conduct comprehensive market research and customer analysis to identify opportunities and threats.
- Gather and prioritize customer requirements and needs, translating them into detailed product specifications and user stories.
Product Development & Lifecycle Management for the Lead Brand Product Manager:
- Oversee the full product lifecycle, from ideation to development, launch, and iteration.
- Work closely with the development team to ensure timely delivery of products and features.
- Evaluate product performance using relevant KPIs and feedback, iterating based on results.
Stakeholder Communication & Collaboration:
- Communicate product strategy, roadmap, and progress to internal stakeholders, including executive leadership.
- Engage with external partners and stakeholders to align product development with market needs.
- Work closely with Engineering, Design, Marketing, Sales, and Customer Support to ensure successful product development and launch.
Financial & Resource Management for the Lead Brand Product Manager:
- Develop and manage the product budget, ensuring resource allocation aligns with strategic priorities.
- Monitor and analyze product profitability and performance to inform future investment decisions.
Qualifications of the Lead Brand Product Manager:
- Bachelor’s Degree in Business, Computer Science, Engineering, or related field.
- Master’s or MBA preferred.
- 8+ years of experience in Product Management within a brand advertising related field, with a minimum of 2 years in a leadership role.
- Demonstrated experience in leading product development from ideation to launch.
- Strong understanding of market research, data analysis, and financial modeling.
- Excellent leadership, communication, and interpersonal skills.
- Proven ability to collaborate with cross-functional teams and influence without formal authority.
- Strong problem-solving and decision-making skills.
- Proficient in product management software and tools.
$154,000 - $231,000 a year
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce’s Company Culture in 2020.
Digital Turbine is an equal opportunity employer committed to building a diverse and inclusive team. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and partners, driving better outcomes.
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