Marketing Executive
Colombo
Other /
Full Time /
Hybrid
We are looking for a proactive and detail-oriented Marketing Executive with a strong command of HubSpot CRM Platform and Marketing Hub and a proven track record of delivering marketing success for Australian clients in the SaaS, MSP, or IT industry. This role is critical in driving marketing automation, content creation, campaign execution, and performance measurement across digital platforms.
Key Responsibilities:
- HubSpot Campaign Management
- Create, launch, and manage automated workflows and nurture campaigns in HubSpot.
- Maintain a clean and updated contact database with segmentation and deduplication.
- Performance Tracking & Reporting
- Track KPIs across all campaigns and digital platforms.
- Generate performance reports with actionable insights.
- Paid Media Management
- Plan, execute, and optimise paid campaigns on LinkedIn, Meta (Facebook/Instagram), Google, and other platforms such as Reddit when required.
- A/B test creatives and audiences; report on ROI and lead quality.
- Content & Social Media
- Manage social media calendar, including content writing, graphic briefs, scheduling, and posting.
- Write and edit blog posts, landing pages, and web content aligned with SEO goals.
- Collaborate with the team members to produce campaign assets or social media posts
- Email & e-DM Marketing
- Design and deploy email marketing campaigns and newsletters in HubSpot.
- Personalise eDMs to segmented target audiences for better engagement and conversions.
- Website Management
- Create and update web pages and landing pages using HubSpot CMS.
- Oversee content SEO (keywords, meta tags, headings) and technical SEO (site structure, speed, schema).
- Marketing Asset Development
- Write compelling various types of marketing collateral, such as blogs, landing pages, social media posts, paid ads, infographics, brochures, banners, and other digital/offline assets.
- Proofread and edit marketing copies to ensure clarity, spelling, grammar, and alignment with brand voice.
- Event Support
- Be available to attend offline events and support the internal team when required.
Must-Have Skills & Experience:
- 3+ years of hands-on digital marketing experience in B2B, preferably for AU clients in the SaaS, MSP, or IT industry.
- Proven proficiency in HubSpot Marketing Hub & CMS Hub (including automation, workflows, email marketing, reporting, and content marketing).
- Demonstrated ability to manage multiple campaigns/projects & content streams simultaneously.
- Understanding of SEO best practices (on-page and technical).
- Familiarity with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, Google Analytics, and Google Search Console
- Ability to decode briefs, apply logic & conceptualise campaign structures & work flows, pay attention to detail, work independently, and collaborate as a team.
- Strong English communication skills—particularly in writing, editing, proofreading, and reading comprehension.
Desirable Skills:
- Basic graphic design skills (on Canva) for social and email creatives.
- Experience with tools like Google Analytics, SEMrush, Hotjar, or Ahrefs.
- WordPress CMS experience would be a nice to have
- Understanding of marketing funnels and B2B and Account Based Marketing.
