• 1.       Client management
• Demonstrate deep understanding of media relations at a local and global level, including creating and driving both traditional, social, and digital multi-channel media outreach plans and goals; manage multiple projects for multiple clients from concept to completion.  
• Develop and execute strategic earned media programmes as an industry practitioner with a global or ex-US market lens.
• Identify potential story ideas for clients and turn these into successful pitches to capture the interest of journalists, ultimately resulting in media coverage.  
• Assess and understand complex situations and quickly distil the information for both the client and media.
• Manage media programmes for product launches, corporate purpose initiatives, regulatory milestone events, executive visibility programs, issues-related media events, desk-side briefings, contributed content (op-eds, bylines, etc.), involving junior team members as appropriate. 
• Showcase sophisticated understanding of how analytics can/should apply in developing earned media strategies and tactical execution. 
• Understand Edelman IP and evaluate opportunities to be used to support clients. Be able to determine when to work with the Planning Team or/and Edelman Intelligence to identify research-based insights for specific projects.
• Serve as client’s lead earned media contact as needed, address client issues thoughtfully and effectively. 
• Track brand milestones / announcements while taking into account the client’s broader and longer-term global enterprise goals.
• Represent the earned media/earned-centric storytelling point of view within an integrated agency team (e.g., ad/creative agencies, digital agencies) to ensure success across campaigns. 
• Contribute to business growth through introducing clients to new capabilities, building network of industry contacts and participating in relevant professional organizations. 


• 2.       Team management
• Provide strategic counsel, guidance and leadership to staff, coaching entry and mid-level talent on media pitching skills and ensuring the team's success by managing work quality and productivity levels.  
• Contribute to business growth through introducing clients to new capabilities, building network of industry contacts and participating in relevant professional organizations. 
• Contribute to a positive team environment and lead by example, overseeing the work of more junior staff to ensure quality. Remain positive and optimistic with your clients and teams, encouraging a happy and motivated work atmosphere.
• Coach staff in a consistent, fair, and sustained manner. Empower staff to succeed without micromanagement, while positioning yourself as the go-to person for junior team members to come to with questions.


• 3.       Brand and business building
• Keep abreast of industry and competitor news related to clients.
• High awareness of current events, emerging issues and, if needed, regulatory processes.
• Broad understanding of all facets of media relations and marketing communications, and a strong background in pitching and winning and growing new business.  

Experience

• At least 10 years in earned media work. preferably in the healthcare communications sector working with pharmaceutical industry. 
• Working with high level media contacts among a variety of reporters, editors, producers, bloggers, etc. across the global media landscape. 
• Counselling executive clients across multiple workstreams on media interactions.
• Managing product launches, milestone announcements, media events, participating in desk-side briefings, etc.  

Skills

• Expert in knowledge of and relationships with legacy and emerging national and global TV, radio, print, wires, and online media, as well as the interplay of social media/earned media outcomes.  
• Excellent storytelling skills and provide sound media counsel with all levels of client contacts and stakeholders.
• Excellent track record of developing and executing profitable communications campaigns that meet and exceed client benchmarks and KPIs.   Understanding of and relationships with new media: newsletters, podcasts 
• Proven management and leadership skills as well as a proven track record of executing large-scale campaigns at the strategic and tactical level.  
• Ability to write strategic media plans and a variety of media materials.