Senior Director, Brand Experience (Experiential Activations)
New York
United Entertainment Group – Entertainment, Culture & Sport /
Full-Time /
Hybrid
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.
We're looking for a Senior Director, Brand Experiences to oversee development and activation of experiential programs, inclusive of strategy, creative, production, and client management. This role requires strong account management skills and the ability to deliver innovative thinking, author smart decks, troubleshoot client and team issues. Additionally, you'll oversee the financial health of each client program, monitoring team utilization and OOP spend, and mining for new business opportunities. You must be able to provide Experiential expertise within a cross-functional team and mentor and manage junior team members.
Responsibilities:
- Present ideas, offer creative solutions, and address challenges and obstacles head on, in a way that drives agency value.
- Serve as client lead, providing excellent client service.
- Develop dynamic and innovative experiential campaigns and programs for clients that deliver on an integrated and strategic approach, involving multi-channel activation elements/promotion and driving strong, quantifiable KPI’s.
- Accountable for fulfillment of all project deliverables across a client campaign/program from start to finish.
- Brief in and collaborate with cross-disciplinary internal teams to answer client brief and deliver on program goals, meeting/exceeding approved KPI’s.
- Develop and execute project plans, monitoring and adhering to an agreed upon budget and timeline.
- Identify, secure and manage third party vendors and other production partners.
- Liaise with Finance department to update program cash flow, flagging any issues, and manage internal PO process
- Lead all post-program reporting and budget reconciliation efforts.
Requirements:
- Have at least 5+ years of relevant experience within the event marketing field
- Hold a Bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising, or equivalent work experience
- Have a passion for experiential event marketing
- Be up on pop culture and an arbiter of trends and how they shape consumer insights
- Able to translate creative vision to real world environments and experiences; especially as it relates to blending digital and physical elements together for a seamless attendee/guest/user experience
- Ability to lead both internal and external communications across programs that are clear and consistent, strategic and build trust/relationship with colleagues and clients
- Possess superior communication skills and be able to multi-task efficiently, with attention to detail
$80,000 - $120,000 a year
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An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
United Entertainment Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
