Account Supervisor, Social Strategy (Fashion/Retail)
New York
Edelman – Digital /
Full-Time /
Hybrid
As an Account Supervisor, Social Media Strategy, you will be responsible for developing and executing innovative social and digital marketing strategies to build brand advocacy with existing and new audiences. You will use your passion for social media to think big, take calculated risks, and propose bold programs that will make our clients stand out from the crowd. You will partner with clients and creatives to bring community and brand-enhancing work to market, across all social channels and stages of the customer journey.
Responsibilities:
- Exhibits solid understanding of key client information including general business strategy, industry issues, and trends, products/services offered, key customers, and competitors in the digital and social marketplace
- Articulates insights gleaned from social, conversational, and community trends, artfully organizing information from observations to strategic and actionable insights
- Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution
- Provide guidance on engagement and participation for our clients and community managers in evolving social media channels, identifying and evaluating new opportunities as appropriate for client objectives
- Create and document best practices for community management, including workflows, tools, and responsibilities
- Evaluate, own, and optimize community management successes for clients
- Coordinate community engagement activations for large-tier social media and digital campaigns across markets
- Provide oversight for a team of community managers by motivating, coaching, consistently providing feedback, and holding them accountable to both successes and setbacks
- Work collaboratively across teams and functions to ensure that the brand’s communications/marketing objectives and strategies are met
Skills:
- Naturally curious and self-starter that keeps a pulse on cultural trends that drive behavioral shifts online and offline, and can contextualize these to both clients and internal teams including strategy, media relations, intelligence, and creative
- Flexible and agile with the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
- Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently with operational excellence
- Serves as a positive role model; supports and respects colleagues, clients, and partners
- Listens and asks the right questions during day-to-day work; upholds creative, ethical, and legal standards
- Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
- Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work
Basic Qualifications:
- At least 4 years of experience in social media-related efforts, with at least 2 years overseeing integrated social media strategies
- A bachelor’s degree or equivalent work experience
Preferred Qualifications:
- Interest in fashion or beauty
- Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Sprinklr is a plus
- Demonstrated track record of developing and executing creative, engaging, and successful social media advocacy programs for clients
- Exceptional communication skills, both written and verbal
- Proficient in Microsoft applications, specifically Microsoft PowerPoint
- Experience in organic social communities, including having the ability to understand and assess a client’s communication needs and meet those needs through two-way social programs
- Prior experience managing others is mandatory
- Experience working in women’s health is a plus
$86,000 - $110,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
