Senior Vice President, Creator Marketing
Los Angeles / Chicago / Dallas / Washington DC / New York / San Francisco / Seattle / Portland / Atlanta / Austin
Edelman – Entertainment, Culture & Sport /
Full-Time /
Hybrid
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
We’re looking for a Senior Vice President, Creator Marketing to lead a significant portfolio of clients, with a primary focus on tech and B2B sectors. This role is ideal for a strategic leader who can shape and scale integrated creator marketing programs that deliver measurable business outcomes while driving innovation across platforms and sectors.
As a senior leader in Edelman’s growing Creator Marketing practice, you’ll be responsible for managing complex accounts, leading high-performing teams, and developing cross-channel campaigns that meet and exceed client goals. You’ll also play a key role in mentoring talent, driving operational excellence, and evolving our Creator Marketing vision to meet the dynamic needs of the marketplace.
WHAT YOU'LL DO
- Lead integrated marketing strategies across paid, earned, owned, and shared media channels.
- Oversee large-scale programs and ensure strategic alignment with client goals.
- Partner with senior leaders across creative, strategy, and account teams to conceptualize and pitch innovative creator solutions.
- Champion creator partnerships on emerging platforms including Reddit, Substack, Discord, and Twitch—while staying rooted in staples like YouTube, Instagram, and TikTok.
- Interpret business and cultural data to inform high-impact creator activations.
- Drive commercial growth with current and prospective clients, especially in the tech and B2B space.
- Manage cross-functional teams, mentoring talent and fostering a culture of curiosity, collaboration, and accountability.
- Develop program budgets and forecasting with operational excellence.
- Drive growth by leading new business efforts, elevating creative and strategic output, and nurturing a high-performing team.
- Drive a collaborative culture across Creator teams and other Edelman offerings and communities to enhance overall culture, effectiveness, efficiencies and best work on behalf of agency.
WHO YOU ARE
- A proven leader in creator marketing with a track record of scaling programs and teams.
- A trusted partner for clients and internal stakeholders as a leader who actively listens, and navigates conflicts with a sense of urgency and resolution
- Deeply familiar with the influencer landscape, including creator tiers, digital platforms, legal and compliance frameworks, and measurement methodologies.
- Strong champion of organizational processes and new services under the Creator Marketing umbrella.
- Passionate about emerging technology and its intersection with storytelling and audience engagement.
- Models and mentors across the business, despite their focus and portfolio.
- Equally strategic and operational - you think big, execute brilliantly, and sweat the details.
- An inclusive, collaborative leader who thrives in matrixed environments and empowers others to do their best work.
- Future-focused, trend-savvy, and hungry to keep learning.
BASIC QUALIFICATIONS
- 10+ years of relevant experience in communications marketing and/or related fields
- A bachelor’s degree or equivalent work experience
PREFERRED QUALIFICATIONS
- Demonstrated success leading creator marketing strategies in agency or brand environments
- Experience working with tech and B2B clients. Consumer experience is a great bonus
- Deep expertise in creator partnerships, content strategy, and ROI-focused campaign development
- Proven track record of leading a high-performing team
- Direct experience managing multiple direct reports at the manager level
- Proven track record of growing business at scale
- International/Global experience is a nice to have but not mandatory
- Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent, bringing fresh thinking to every brief.
- Strong track record of growing new business
- Exceptional verbal and written communication skills
$128,000 - $205,000 a year
#LI-BG1
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
Edelman offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
