Manager, Marketing & New Business
Toronto
Edelman – New Business /
Full-Time /
Hybrid
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
About the Opportunity: Eager. Proactive. Detail-oriented. The ideal candidate embodies these qualities and has a desire to support a team at the forefront of the agency’s offerings.
At Edelman Canada, how we show up with our audiences reflects who we are: smart, strategic, innovative and collaborative. We’re an independent, family-run company driven by the relentless pursuit of excellence for our clients and ourselves. We’re the agency that’s owned the Trust Barometer for 25 years – and we’re also the team that produces leading, conversation-driving campaigns that help our clients compete and win. Our strategic vision remains focused on the importance of building trust and creating movements, not moments.
This role will have a front row seat to all things happening at Edelman and will have the chance to work across nearly every practice, sector, specialty and offering – a fantastic opportunity for someone interested in agency life but not quite sure where they fit within it. While experience in marketing and/or new business at an agency is a plus, we’re always excited to bring fresh thinking to our team and welcome individuals from all industries, backgrounds and experiences.
The ideal candidate has a growth mindset, positive outlook, strong project management skills as well as a strong writing ability and digital acumen. They’re a self-starter, a skilled motivator and a vocal contributor. They’re resilient and resourceful, eager to find solutions or solve problems quickly and collaboratively. They work efficiently and are comfortable advancing multiple projects at once as well as managing multiple stakeholders at all levels of the firm.
Responsibilities – New Business:
- The Manager will provide critical support with qualifying, vetting and pursuing new business opportunities. They will also help drive efficient internal operations and provide effective new business support. Duties may include:
- Qualify and vet incoming new business opportunities
- Create introductory presentations for new business prospects
- Respond to requests for information about Edelman
- Lead research to identify white space and potential targets
- Conduct background research as well as media and social audits
- Provide project management support for highly qualified new business pursuits
- Develop written content about Edelman, including our capabilities, offerings, people and case studies
- Proof and edit pitch materials, ensuring strategic alignment with defined business objectives
- Coordinate pitch logistics, including scheduling meetings, setting agendas, documenting meeting notes and advancing next steps across the team
- Development and management of tools and assets leveraged in new business efforts
- Manage regular reporting of efforts to senior leadership
- Act as a knowledge manager on all new business-related assets/content
Responsibilities – Marketing:
- The Manager will lead the day-to-day activities related to Edelman’s external corporate marketing. They will bring a creative and energized approach to our social & digital channels, CRM, executive thought leadership, partnerships and internal communications. Duties may include:
- Oversee creation and publishing of content across social media channels (LinkedIn, Instagram), including partnering with our creative team for asset development
- Regularly update and manage website content, ensuring relevancy and consistency with brand voice
- Identification of thought leadership opportunities for our executives, as well as executional support
- Serve as primary owner/manager of HubSpot and CRM contact databases, developing and maintaining segmented distribution lists for campaigns and outreach, as well as supporting with email communications through the tool
- Support annual Canadian Edelman Trust Barometer launch efforts, as well as sector-specific reports throughout the year
- Serve as key point of contact and executional support with brand partnerships
- Event planning and management for corporate initiatives
- Lead planning and production of monthly national town hall meetings and other internal milestone moments, and support with various internal communications materials to drive employee engagement
Basic Qualifications:
- A minimum of 5 years of relevant experience in public relations, communications, marketing, advertising, consulting, sales or related fields
- A bachelor’s degree from an accredited college or university, or equivalent relevant experience
Preferred Qualifications:
- Critical problem solver with strong written and verbal communications skills, organizational skills and attention to detail
- Demonstrated ability to effectively multitask, delegate and manage assignments in a fast-paced environment
- Ability to stay calm under pressure, solutions-oriented and possessing a can-do attitude
- Ability to seamlessly adapt to shifting conditions, assignments and deadlines
- Ability to manage, inspire and counsel multi-disciplinary and often senior teams
- Self-starter who can balance quick wins and results with strategic planning and consensus
- Proficient in MS Office applications, specifically Microsoft PowerPoint, Word and Excel, and adept in common AI tools, such as ChatGPT and Microsoft Co-Pilot
- Experience using HubSpot or other CRM systems
- Comfortable navigating analytics tools (ex. Pipeline, PowerBI)
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
