Account Executive- Technology
Delhi
Edelman – Corporate /
Full-Time /
Role Specifications:
Executive
• Writing persuasive campaign content
• Translate comprehensible content from ambiguous scripts
• Craft formal, well-written emails to clients
• Draft basic press releases, Q&A documents and briefing documents.
Building relationships with influencers
• Gain professional trust from clients through crystal clear communication.
• Recognize and identify key influencers in the media sphere for specific campaigns.
• Pitch story angles to the media.
• Provide status updates and present simple, intelligible ideas at client meetings.
• Actively participate in brainstorming sessions - Have a point of view!
Operations
• Manage vendors and follow up with multiple stakeholders including negotiations.
• RSVP management
• Maintaining notes of meetings
• Ability to keep to deadlines with quality output.
• Responsible for keeping the team and clients abreast of deadlines and progress.
Turning data into insights
• Accurately translate and create media monitoring documents.
• Conduct accurate media monitoring research.
• Translate data into follow up actions.
Digital
• Awareness of the basic digital platforms – Facebook, Twitter etc.
• Ability to conduct online monitoring.
• Ability to create/ develop digital content
Qualifications & Skills:
Educational Qualifications
A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.
Skills
- Must be able to evaluate and edit the work of an assistant account executive and interns.
- Must gain an intricate level of understanding of the account, its business, products, markets, personnel, outside influencers, etc.
- Must also have a solid grasp of all basic public relations tools, and how they may affect the client.
- Must have solid research, writing and editing skills, and the ability to continue developing media contacts/relationships.
- Expected to have a fundamental understanding of media outreach assignments and apply their education and initiative in developing appropriate media strategies.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
Click here to view a short video about life at Edelman.
