Media Data Specialist
Bogota
Edelman – Digital /
Hybrid
We are looking for a media data specialist for our Edelman DXI Hub. This team already hosts multiple other specialties, such as production and design, and we wish to expand with DXI capabilities, comprising global research, analytics, performance and data consultancy.
This role is ideal for a professional, looking to gain experience in media and social monitoring and analysis, in a fast-paced and highly international environment.
Key responsibilities
- Data Collection and Management
- Collect data from multiple media sources (amongst social media platforms, television, radio, print, digital advertising channels, etc.)
- Ensure data accuracy and consistency in projects
- Creation of basic and complex search queries / taxonomies, using Boolean language
- Set up and maintain an efficient alerting system, based on the account teams’ project needs (taxonomies, frequency, respondents, etc.)
- Analyze media performance metrics, such as visibility, reach, engagement, conversions, or ROI
- Carry out thorough and pertinent data analysis on audience behavior, content preferences, and market trends specific to Americas
- Produce clear and actionable research reports (daily, weekly, monthly or quarterly reports) using visual storytelling
- Create and maintain live dashboards in media monitoring tools hosted by preferred partners
- Tailor reports to meet regional needs, considering language and cultural nuances
Monitoring & Data Analysis
Reporting and Visualization:
Profile & Experience
- 3 to 5 year of experience working in data colection, monitoring, reporting and visualization in advertising/PR agencies or marketing departments.
- Excellent verbal and written communication skills
- Strong numeracy and analytical skills
- Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel)
- High level of organizational and time management skills
- High degree of accuracy and attention to detail
- Understanding North American business culture
- Knowledge of PR / communications, and marketing
- Ability to work closely with international stakeholders and adapt to the demands of a global organization
- Ability to work independently and as part of a team
- Enjoys working in a dynamic & fast-paced environment
- English fluency C1 or B2+
If you checked off everything above, apply now and take on this challenge where you can grow professionally, connect with expert teams, receive training locally, regionally, and globally, and LIVE our TRUST culture (open, inclusive, and innovative).
