Senior Manager - Marketing & Communications
Mumbai
Edelman – Internal Communications /
Full-Time /
On-site
This is an exciting opportunity to join Edelman India's Marketing endeavour, which builds and maintains the Edelman brand and reputation, to help support growth. You will function as the go-to person for developing and executing the marketing and communications strategy for the firm in India.
Our marketing agenda spans across a range of cross-sector programmes, participation & nomination at multiple PR conferences and events, IP and employee initiatives, creating a pipeline of content that brings recognition to Edelman and the campaigns we create for clients every day.
In this role, the Senior Marketing & Communications Manager will lead Edelman India's marketing efforts and will manage and co-ordinate all day to day marketing activity, with a focus on planning, project management, delivering lead gen campaigns, and executing initiatives and campaigns that support the firm’s growth strategy and brand.
Key Role:
- Marketing You will work closely with leads across the India business and HR team to oversee the day to day execution of the marketing activities including corporate communications, media relations, events, content, IP, digital, case studies, and CRM management. You will support the development and implementation of a media strategy that positions Edelman and its employees as leaders within the marketing, communications and creative industries
- Digital Marketing You will work hand-in-hand with the Digital team to devise and execute initiatives and campaigns that support the firm’s growth strategy and brand. This will include the development of visual and written content, platform strategy development and management and paid.
- Internal Communications You will also support on curating content for Workplace, Edelman’s internal communication platform. Gather content and support delivery of weekly employee newsletter.
Website & Social Media
- Managing editorial calendar for the company website and act as point of contact for digital requests
- Managing the websites CMS system to upload content ensuring that website maintenance best practice is always followed
- Executing delivery of the social media strategy for the company. Including engagement across Twitter, Instagram, LinkedIn, Facebook
- Managing consistency of Edelman tone of voice across all channels
- Working with APAC marketing team to collaborate on the execution of regional and global social media campaigns
- Crafting copy and maintaining a weekly content calendar
- Working with the design team and external design contacts to create and develop assets for all platforms (GIFs, graphics, video etc.)
Requisites:
- Impeccable writing skills and ability to write copy for a variety of platforms and audiences
- Experience in a digital marketing/communications role, social media management, and web content creation and editing
- Experience in internal communications and employee engagement
- Demonstrable passion and hunger to keep on top of social and digital trends and advancements
- Strong understanding of current online and offline marketing concepts, strategy and best practice.
- Experience with WordPress, Drupal or similar website formats
- Ability to read and write basic HTML
- Experience in using Adobe Photoshop
- A positive, flexible attitude with the ability to build relationships across the business at all levels
- A sharp eye for detail, quality and aesthetic
- Excellent time management skills, and the ability to work independently and as part of a team
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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