Account Executive - Technology
London
Edelman – Corporate - Technology /
Full-Time /
Hybrid
The Company
Edelman is a leading global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. Edelman partners with many of the world’s largest and emerging business and organisations, helping them evolve, promote and protect their brands and reputation. Edelman UK and Ireland is made up of over 550 brand, reputation, research and digital strategists who drive award-winning creative communication programmes for a roster of high profile clients.
About Edelman Tech
The Edelman tech team is on a mission to help the world's greatest tech companies build and safeguard trust with an ever-growing audience of stakeholders.
The Tech Team at Edelman strategically partner with clients to deliver global, regional and UK integrated campaigns for emerging tech companies, tech industry giants, social media platforms, huge tech product launches and much more!
Championing diverse skills, backgrounds and specialisms in our team is the key to our success, and it is this collective of over 50 brilliant technology communications specialists working with more than a 100 corporate, brand, and integrated comms professionals who have made us an award-winning agency, and #1 in PRWeek UK’s Top 150 Tech agencies for 2023.
Successfully winning new business and growing accounts, our team are now looking for passionate PR professionals to join Edelman Tech. So, if you are looking to take your career in Tech PR to the next level and work with some of the best in the industry, gaining exposure to some of the biggest clients in the business, keep reading, this role could be for you...
The Role
We’re looking for a smart, media-hungry Account Executive, with a passion for technology, to work on some of the world’s largest and well-known technology brands.
As an Account Executive in the team you will contribute to daily client account work, managing small projects and contributing to larger projects as directed by project leaders. You may also have the opportunity to supervise the work of more junior team members. The role will see you supporting the client in the execution of communications marketing activities including stakeholder outreach/management, media relations, content development, research, social media campaigns, event coordination, etc.
Our ideal candidate will be able to apply knowledge to solve problems independently and their agility will set them up for success in a fast-paced environment where they will need to adapt to new assignments and deadlines continually.
Key Responsibilities:
- Drive proactive media relations day-to-day: Be able to identify relevant target media for clients news and stories. For certain clients, the role will involve managing a reviews programme for highly competitive product range. You should also develop and maintain strong relationships with influential media on the client’s behalf, proactively identifying media opportunities for the client in national and broadcast media, as well as technology trades
- Coach and motivate AAEs they manage on day-to-day business. Ensure junior team members build strong relationships with clients and colleagues through professional and social networking opportunities. You should demonstrate solid experience in writing, edit and proofreading materials including press releases, media pitches, fact sheets and client correspondence. It’s important to be able to use your initiative to get tasks done and work independently, but know when to ask for help
- Become the category/competitive expert: Provide clients reports that include analysis of PR programmes, indicators of future coverage and competitor analysis. Track and analyse monthly coverage from PR efforts and develop clear and concise written analysis on insights, best practice and solutions to continually improve results
Brand and business building:
- Understand how the business is run, and your role within it.
- Participate in the new business process, including research, audits, preparation of proposals and support for new business pitches. Participate in brainstorms.
- Identify and engage in networking opportunities, making the most of your university or professional networks, becoming an ambassador for Edelman.
- Follow news relevant to target industries and flag potential opportunities for account growth.
- You’ll be a good motivator of junior team members who both report into and work alongside you, be able to effectively drive calls with clients and provide strong media counsel. Your writing will be of a high quality standard and attention to detail will be a key strength.
Key Experience:
You’ll be a good motivator of junior team members who both report into and work alongside you, be able to effectively drive calls with clients and provide strong media counsel. Your writing will be of a high quality standard and attention to detail will be a key strength.
This role is ideal for a candidate who wants to accelerate their career working with leading technology brands, working within a team at Edelman that is constantly looking at ways to raise the bar for our clients.
Previous experience working in PR or marketing communications, or relevant academic degree or volunteer experience. Experience working as part of a team and desire to work in a fast-paced environment. Experience developing written communications materials. Experience in research and reporting using online, media and social databases and tools.
Key Skills:
- A committed team player who works collaboratively with others
- Strong writing and verbal communication skills
- Strong organization skills with a keen eye for detail
- Media relations experience and ability to ‘sell a story’ to media
- Creative thinker
- Ability to multitask
- Good judgment
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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