Vice President, Social Strategy
New York / Washington DC / Atlanta
Edelman – Strategy and Planning /
Full-Time /
Hybrid
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
We’re helping world-class brands move at the speed of culture and are looking for a Vice President (VP), Social Strategy to bring their passion for social media to some of Edelman's largest clients.
The VP, Social Strategy partners with clients and creatives to bring brand-enhancing work to market, across all social channels and stages of the customer journey. This individual should demonstrate experience working with other team leads, clients, and creatives to develop solutions through market intelligence and simple, meaningful consumer insight. They should be comfortable developing and presenting strategy to stakeholders. They are passionate advocates for the consumer/end-user throughout the creative process and should have an appreciation for how social media impacts the overall customer experience.
They are the practice expert, focused on unearthing and articulating cultural insights and digital truths. They must be a passionate consumer of digital and social media and infuse that knowledge into every aspect of the planning process. With a background in advertising, digital strategy, research, and/or account planning (not as a creative/content producer or community manager, but as a core strategist), this individual should be adept at identifying cultural trends that brands can tap into. They must have a demonstrated ability to develop, design, and conduct primary and secondary research, insights immersions, and stakeholder workshops.
The VP, Social Strategy ensures precision thinking and smart strategy is provided to internal and external clients. They seek to inspire teams with insight-driven, actionable briefs and compelling briefings sessions – both reactive (responding to client briefs) and proactive (blue-sky thinking).
Responsibilities may include, but are not limited to:
- Articulates insights gleaned from social and conversational trends, artfully organizing information from observations and implications to strategic recommendations
- Stay current on audiences, cultural trends, social media behaviors, and platform best practices
- Work directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital 'firsts' that wow their consumers and audiences while ensuring their professional success
- Collaborate with cross-functional project teams to motivate, create, and implement short and long-term online marketing strategies
Basic Qualifications:
- At least 8 years of experience working in social media or digital advertising as a strategist
- Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience
Preferred Qualifications:
- Experience in a digital, social, integrated marketing or communications agency
- Proven experience in delivering effective digital/social campaigns for large, well-known consumer brands
- Understanding best practices across social channels is a plus
- Knowledge of influencers/ tastemakers is a plus
- Strong writing and presentation skills
- A passion for social media, from both a branding and cultural perspective
- Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
- Ability to manage multiple tasks concurrently in a deadline-driven process
- Fluency in data and analytics, and how data informs strategies and optimizations
- Strong self-motivated and self-starting personality
$99,000 - $175,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
#LI-KW1
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
