Strategy Intern (Jul to Dec 2024)
Singapore
Edelman – Strategy and Planning /
Internship /
Hybrid
We are looking for energetic, self-motivated, eager-to-learn interns to join our EdelmanNEXT program. If you have a passion for Social or Digital (or want to find out what it’s all about), have a curious mind, with a can-do attitude, come join us.
About the Internship
Solving business problems through marketing communications lens is an interdisciplinary challenge. We are looking for a strategy intern who has enough curiosity and courage to solve a wide range of problems. You are not expected to know everything but have enough drive to show up and find answers when faced with a problem. Adequate support and mentorship will be provided along the way.
This is a full-time internship program for a period of 6 months.
What you'll be doing
- Provide support to the Strategy and Business Teams.
- Assist in audience / market research activities.
- Unearth insights in service of defining strategic goals and objectives.
- Perform competitive analysis and identify gaps and opportunities for client projects / campaigns.
- Learn how data insights are turned into strategic direction.
- Understand how strategic conclusions and actionable recommendations are structured and presented.
- Hone market research skills in agency environment.
- Understands the various research tools available and actively use them (Newswhip, Brandwatch, GWI, Klear, Emplifi etc) to bring information and insights for better, more data-driven briefs.
- Open to learn new tools and research sources.
- Be a champion of one channel – IG or Tik Tok or Telegram or any other of their choosing.
- Supports in the crafting of inspiration stimuli such as case studies, analogies and other campaigns to prompt new ideas and thinking.
- Enjoy using online listening tools and be able to leverage them to identify relevant conversations and influencers and potential trends.
What is required of you
- Preferably a student or graduate candidate in Marketing or relevant field.
- Keen interest in Public Relations, Digital Marketing and Communications.
- Good research and communication skills.
- Knowledge of Microsoft Excel and Powerpoint.
- Background / Experience in Digital Marketing is a Plus.
- Based in Singapore.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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