Senior Director, Brand Experiences
New York
United Entertainment Group – Entertainment, Culture & Sport /
Full-Time /
Hybrid
UEG is an award-winning global agency specializing in Entertainment, Sports and Lifestyle marketing. We create breakthrough marketing partnering brands with the people, places and platforms that shape popular culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital- partnerships, communications, licensing, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients.
About your day to day:
The Senior Director, Brand Experiences will oversee development and activation of experiential programs, inclusive of strategy, creative, production, and client management. The role requires strong account management skills and the ability to deliver innovative thinking, author smart decks, troubleshoot client and team issues. Additionally, the role requires oversight of financial health of each client program, monitoring team utilization and OOP spend, and mining for new business opportunities. The Senior Director candidate must be able to provide Experiential expertise within a cross-functional team and mentor/manage junior team members. This role will be based out of our New York office.
Responsibilities
- Strong, smart client lead that provides excellent account management, can clearly present ideas, offer creative solutions and address challenges/obstacles head on, in a way that drives agency value.
- Develops dynamic and innovative experiential campaigns/programs for clients that deliver on an integrated and strategic approach, involving multi-channel activation elements/promotion and driving strong, quantifiable KPI’s.
- Accountable for fulfillment of all project deliverables across a client campaign/program from start to finish.
- Brief in and collaborate with cross-disciplinary internal teams to answer client brief and deliver on program goals, meeting/exceeding approved KPI’s.
- Develop and execute project plans, monitoring and adhering to an agreed upon budget and timeline.
- Identify, secure and manage third party vendors and other production partners
- Liaise with Finance department to update program cash flow, flagging any issues, and manage internal PO process
- Lead all post-program reporting and budget reconciliation efforts.
Requirements
- Must have a passion for experiential/event marketing and pop-culture. Must be an arbiter of trends and how they shape consumer insights.
- Must have at least 7+ years of relevant experience within the event marketing field and a bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising.
- Creative collaborator. Able to translate creative vision to real world environments and experiences; especially as it relates to blending digital and physical elements together for a seamless attendee/guest/user experience
- Ability to lead both internal and external communications across programs that is clear and consistent, strategic and builds trust/relationship with colleagues and clients.
- Must possess superior communication skills, be able to multi-task efficiently and be detail oriented.
$79,000 - $115,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings network. UEG creates breakthrough marketing with the people, properties and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, OneShow, Sabre Awards, Tellys, and more. UEG, founded in 2007, is headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo and works with FORTUNE 500 companies, celebrities, athletes and leading media properties.
For more information visit http://www.uegworldwide.com.
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
United Entertainment Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
