Account Director - Research
London
Data and Intelligence – Human Intelligence /
Fixed Term Contract /
Hybrid
This position is a 12 Month, Fixed Term Contract with potential for extension or conversion.
As an Account Director you will be working on a large FMCG account (quantitative and qualitative, and secondary research) working directly with clients and collaborating with the Edelman communication teams.
You will be responsible for bringing together rigorous method-neutral research and strategic thinking, leading on pitches, proposals and project delivery within a wide range of sectors. This will be a strategic role where the responsibilities will range from new business development to organic growth of existing accounts.
We are looking for a confident candidate who has the ability to take client relationships to the next level, be highly organised and have strong leadership skills.
This is an opportunity to work directly in a communications agency and expand your knowledge of how communications are brought to life and activated. At the same time, your projects will focus on larger issues impacting the environment our clients work in, whether this is understanding the impact of government legislation, tracking opinions on migration or segmenting the digital population.
What you will do:
- Lead multiple projects simultaneously from the first meeting with the client through to the presentation of findings
- Nurture, develop and maintain client relationships both within Edelman and with our external clients using strong networking and communication skills
- Work with Edelman teams on pitching and new business either through proposal development or presenting confidently who DXI are and the value we bring
- Lead and grow client accounts using your experience of identifying client’s needs with the support of senior leadership
- Advise on appropriate research methods and be open to incorporating new methodologies, including digital analytics and secondary research
- Create and deliver insightful, story-driven presentations
- Work across different teams prioritizing your work and that of others to effectively deliver against deadlines
- Be responsible for overall project management and account budgets, delivering work in a cost-effective manner
- Manage a team and provide leadership direction, reporting to a Senior Vice President
- Share new industry information, new research techniques and best practice across the team
What you will have:
- Degree educated (or equivalent)
- Experience of leading quantitative research projects end-to-end is required (relevant skills include questionnaire design, data analysis, reporting)
- Strong grounding in primary methodologies, such as thought leadership development, audience understanding (usage and attitudes), reputational measurement and measurement of campaigns and initiatives
- Secondary research experience would be an advantage, such as conducting whitespace mapping and landscape analysis
- Knowledge of SPSS or other statistical analysis tools is an advantage
- International quantitative research experience (multi-market projects) is a distinct advantage
- Ideally has experience working with clients in communication and marketing teams in retail (online and instore), FMCG/CPG, fashion and /or luxury
- Experience of secondary research tools is an advantage (e.g. Talkwalker, Netbase)
- An outgoing and ‘can do’ attitude
- A proactive and responsible approach to work
- A ‘team player’ who is willing to help colleagues whenever necessary
- Attention to detail and the ability to examine a problem from different perspectives
- Be both logical and creative in your thinking
- Strong communication skills; the ability to articulate a problem and solution, both verbally and written
- High level of organisational and time management skills, with the ability to prioritize tasks and respond to requests
- Superior report writing and client presentation skills, including the ability to boil down a complex project to key visual PowerPoint slides that tell a story and provide recommendations
- The ability to work effectively with a variety of internal and external clients
- Experience managing revenue budgets
- Excellent knowledge of the MS office suite – Outlook, Excel, Word, and PowerPoint
- Experience within a brand, public relations or communication agency is an advantage, but a desire to do so is a must have
- Fluency in other languages is an advantage
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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
To learn more, visit: https://www.edelmandxi.com
