Senior Manager, Creator Marketing
New York / Chicago
United Entertainment Group – Entertainment, Culture & Sport /
Full-Time /
Hybrid
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
We’re looking for a Senior Manager, Creator Marketing to execute best-in-class creator campaigns across a range of clients and industries. This role sits within our Creator Marketing team and is ideal for someone who thrives on owning creator partnerships from start to finish — from strategy and outreach to contracting, briefing, and performance analysis.
You’ll be at the intersection of brand partnerships, digital culture, and content strategy, developing campaigns that are both impactful and culturally relevant. Whether it’s a seasonal product moment or an always-on brand storytelling effort, you’ll play a key role in crafting campaigns that break through with authenticity and creativity.
This role is perfect for someone who balances operational precision with creative instincts — someone who’s just as comfortable managing contracts and timelines as they are coming up with unexpected creator moments that spark conversation.
Responsibilities
- Own end-to-end execution of creator marketing campaigns, from initial outreach and vetting through contracting, briefing, and performance analysis with little oversight.
- Communicate with creators, talent managers, and agents to ensure timely deliverables and alignment with brand goals.
- Co-develop and implement strategies that align with client KPIs, target audience insights, and platform trends.
- Create detailed creator briefs and host creator briefing calls, ensuring all campaign deliverables, timelines, and messaging guidelines are communicated clearly with little oversight.
- Negotiate competitive rates and contract terms with talent, balancing value with client budgets and ROI goals with the assistance of business affairs.
- Collaborate cross-functionally with brand strategy, paid media, and creative teams to integrate creators seamlessly into broader marketing initiatives.
- Stay ahead of creator trends, cultural moments, and platform innovations to identify new partnership opportunities.
- Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
- Mentor junior team members, providing oversight and training on best-in-class influencer marketing execution.
Preferred Qualifications
- Proven track record managing large creator campaigns end-to-end, including sourcing, negotiating, contracting, and performance reporting.
- Knowledge of the creator landscape across TikTok, Instagram, YouTube, and emerging platforms.
- Strong negotiation skills and experience working directly with creators, agents, and managers.
- Exceptional project management abilities with the capacity to juggle multiple campaigns and stakeholders simultaneously.
- Understanding of FTC guidelines and legal considerations for paid partnerships.
- Passion for pop culture, digital trends, and emerging voices in the creator economy.
- Experience ideating and executing creator-led events is a plus
- Highly organized and excel at multitasking in a fast-paced environment
- Experience using creator data platforms such as Captiv8, CreatorIQ, etc.
- Experience leveraging data to optimize content, inform strategic pivots and drive measurable results.
- While experience with AI tools like ChatGPT and Copilot isn't a pre-requisite, a desire to create efficiencies through AI integration into workflows is.
Basic Qualifications
- 3-5 years of experience in influencer/creator marketing, talent management, or branded content — preferably within an agency or brand environment.
- A bachelor’s degree or equivalent work experience
$60,000 - $80,000 a year
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An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
