Research & Strategy Intern (Jul to Dec 2024)
Singapore
Edelman – Strategy and Planning /
Internship /
Hybrid
We are looking for a Research & Strategy Intern to join our Strategy team at Edelman. This position will support our Strategy and other business teams on various projects which require industry/market research, audience insights, competitive analysis, and strategic planning.
Solving problems through a marketing communications lens is an interdisciplinary challenge. Research is the foundation of this process so we’re hoping our Research & Strategy Intern has the curiosity and courage to master new research skills, study new industries/categories and take on new challenges. But don’t worry - you are not expected to know everything. Adequate support and mentorship will be provided along the way.
About The Internship
This is a full-time internship program for a period of 6 months. It is based in Singapore.
What you will do
- Research & Analysis:
- Assist project teams in conducting in-depth research on industry, market, media, culture, competitor and audience to identify gaps and opportunities for client projects/campaigns/new briefs.
- Understand the various research tools available and actively use them to offer insights for better, more data-driven work.
- To assist in knowledge management matters – including overseeing and managing the martech/media analysis/social listening tools and processes.
- Support in any qualitative research such as focus group discussions and interviews.
- Collaborative Strategy Development:
- Support Strategy leads in unearthing and turning insights into strategic direction for projects/campaigns/new briefs.
- Participate in creative brainstorm/ideation sessions.
- Continuous Learning and Support:
- Assist project teams in other general research work.
- Assist Strategy team in other administrative work and proactive projects – including participating in our Strategy newsletter.
What we're looking for
- Currently pursuing a degree in marketing, communications, or any related field.
- Good research skills; experience working with data is a plus but not a must.
- Interest in keeping up to date with the latest in pop culture, social media trends, and current events.
- Excellent attention to detail and organisational skills.
- Excellent communication and interpersonal skills.
- Ability to learn quickly and adapt to new processes, technologies and tools.
- Proficient in Microsoft Office.
- Optional but good to have: Knowledge of martech/media analysis/social listening tools such as Brandwatch, Newswhip, Emplifi, GlobalWebIndex or other similar platforms.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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