Director of Strategy, Social & Content
Toronto
Edelman – Digital /
Full-Time /
Hybrid
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
We’re looking for a highly strategic, socially fluent, and culture-focused Director of Strategy to co-lead digital & content strategies across a diverse portfolio of brands within our growing Social & Content (S&C) team.
They’ll be a strategic lead across client accounts, overseeing the development of culturally relevant and insight-driven, social-first strategies that drive real business impact. They will play a key leadership role within the team—coaching junior talent, contributing to thought leadership, and helping to scale best-in-class work across verticals including tech, healthcare, lifestyle, brand and corporate.
Core Responsibilities
The Individual – Strategic Excellence
· Lead strategy development across multiple accounts, from end-to-end, campaigns and executive thought leadership strategies, ensuring high-quality thinking and execution.
· Apply your skills across multiple sectors (beyond FMCG/CPG/D2C) with a growing focus on tech, healthcare, and corporate brands.
· Develop insight-driven, channel-smart, social-first strategies that deliver business results—blending cultural intelligence with platform fluency.
· Author and publish at least two thought leadership pieces per year on emerging trends, client challenges, or provocative industry perspectives.
The Team – Leadership & Mentorship
· Act as second-in-command to the VP of Strategy, helping to manage team resourcing, workload balance, and operational health.
· Mentor one junior or mid-level strategist or community manager each fiscal year to foster their professional growth.
· Support internal operations, including weekly resource planning, identifying stress points, and contributing to recruitment decisions.
· Model team-first behaviour, cultivating a collaborative, empathetic, and inclusive culture that prioritizes shared wins.
The Business – Growth & Innovation
· Drive growth by identifying and converting new business opportunities—contributing to new business and internal digital growth priorities.
· Strengthen client relationships by consistently bringing strategic insight that builds trust and unlocks long-term value.
· Partner with client leads to grow the S&C portfolio, organically & new business pitching
· Help scale our Agile model by delivering three or more Agile Content Pieces per quarter that reflect innovation, speed, and relevance.
· Be a positive driver and leader in AI adoption
Key Skills & Experience
- 7+ years of strategy experience in social, content, or digital roles—agency experience strongly preferred.
- Proven ability to lead multi-platform strategy for large-scale clients with diverse needs.
- Strong social-first storytelling and presentation skills—able to clearly communicate strategy to both clients and internal teams (visually and verbally).
- High-level problem-solving, critical thinking, and decision-making ability across complex business challenges.
- Deep knowledge of digital and social media platforms, emerging technologies, and cultural trends.
- Experience mentoring or managing junior talent and contributing to a strong team culture.
- A builder’s mindset—entrepreneurial, proactive, and ready to elevate S&C’s role within the wider business.
- A commitment to inclusive thinking and diverse perspectives in creative and strategic development.
- Have a passion with a medium to high capability for AI usage that can be used to find efficiencies, drive innovation and provide on-the-job upskilling for peers and clients
- Digital strategy from user journey mapping and ecosystem development is an advantage
If candidate is selected for round 2 interviews, an assignment will be required.
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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
