Senior Account Manager - PR (Financial Services)
Mumbai
Edelman – Corporate /
Full-Time /
Hybrid
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
ABOUT US
Edelman is a new kind of agency, at the intersection of PR, Advertising, Social, Digital, Earned Media and Experiential. We blur the lines between each medium to create smart, innovative, and powerful work that gets people talking and engaging with brands in ever new ways. You will be challenged to push convention and your creativity to find modern ways to drive consumer behavior in today’s socially charged, digital environment.
Edelman India's financial services practice is at the forefront of helping financial services companies navigate the consumer, social, regulatory and technology shifts taking place across the industry.
We are fortunate to work with some of the best-known brands in financial services, spanning wealth managers and banks to blockchain companies and fintech start-ups, and now GCCs. We drive innovative solutions that differentiate our clients within an increasingly crowded marketplace.
We are seeking a Senior Account Manager who will help develop and work on integrated programs for our financial services clients. These programs touch earned media, influencer relations, digital content and social media, among other disciplines. We are looking for a senior manager who is able to run the day-to-day on key accounts, effectively making the connection points among the client, team and senior leaders at Edelman. You should also be someone who enjoys being creative, pushing the boundaries on ideation and enjoys coming up with a constant flow of engaging concepts for our clients – all the while encouraging your junior team members to do the same.
At Edelman, you’ll partner with some of the brightest and seasoned professionals in the industry, leveraging expertise in corporate reputation, social purpose, brand marketing, employee experience, digital influencers and creative strategy.
THE ROLE
A Senior Account Manager, as a leader-in-the-making, is responsible for helping to set strategy, driving work forward with clients and supervising account work performed by junior staff. You will demonstrate the ability to manage up, as well as manage across with peers and mentor account team members. You will learn Edelman’s various communications marketing processes and approaches. Expected competencies include:
KEY ROLES AND RESPONSIBILITIES
- Plays key role in developing key messages in keeping with clients’ objectives
- Application of key client information, including general business strategy, industry trends and issues, products/services, key opinion leaders, customers and competitors
- Plays key role in developing key messages in keeping with clients’ objectives
- Demonstrates the ability to write, edit and proofread to create high quality internal and external, channel-appropriate communications content
- Serves as daily client contact and as client lead on specific workstreams
- Successfully pitch client stories and manage media relationships, supporting a team in researching media and target audiences, analyzing online conversations, and driving ongoing proactive news bureau activities
- Develop messaging, and write press materials, social media content, direct communications materials and other documents, including briefing books and FAQs
- Build relationships with third-party influencers and internal business partners to meet client needs
- Participates in integrated teams to provide clients and prospects with the most compelling team and proposal
- Oversees & supervises junior staff’s work products to ensure quality and consistency, as well as their growth and development in the organization.
KNOWLEDGE & SKILLS
- 6+ years of PR & Communications experience.
- Bachelor’s degree in communications, Public Relations, or related field.
- Expertise on financial services sector from a comms perspective is highly desirable for the role.
- Previous client facing experience, including providing tactical counsel.
- Strong media relations with key publications focused on the BFSI segment.
- Strong project management skills.
- Experience guiding junior employees.
- Ability to communicate effectively, including skills in negotiation and obtaining cooperation.
- Strong content development skills, and experience drafting press releases, media alerts, bylined articles, features etc.
WHAT’S IN IT FOR YOU?
- An opportunity to shape your future and work with some of the smartest and most energetic people in the PR industry, who will nurture, challenge and enable you.
- Big potential for personal growth, training, and further development of skills
- A dynamic, collaborative and inclusive culture, where diversity is embraced – and you are celebrated and appreciated for who you are.
- A huge variety of virtual learning and development resources to support your personal and professional growth.
- Hybrid work-mode with flexibility to work from home for 2 days and from office for 3 - of the 5 day week.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
