Associate Director, Global Media Relations
London
Edelman – Health /
Full-Time /
Hybrid
Hybrid - 3 days per week in office
Opening from Edelman - Global
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Job Purpose
The Global Media Relations Associate Director develops and leads client relationships, exhibiting best practice in client management. They counsel senior clients on media and communications strategy, ensuring alignment between client objectives and journalistic interests. This role drives innovative, multi-channel communications programmes across geographies and contributes to the development and execution of global media campaigns.
The role requires strong leadership within the Health senior leadership team and broader collaboration across Edelman’s global network, including US and APAC teams. The Associate Director will also play a key role in strengthening the media relations team structure, developing new approaches to earned media (including AI-driven strategies), and ensuring consistent high standards in delivery.
Key Accountabilities - Client Management
- Demonstrate deep understanding of media relations globally, creating and driving strategic earned media outreach plans across traditional, digital, and social platforms.
- Confidently advise senior clients, including C-suite executives, on media engagement, investor-related activities, and complex data presentations.
- Identify compelling story ideas, turning them into successful pitches to secure high-value coverage across global outlets.
- Manage media programmes for product launches, regulatory milestones, corporate initiatives, and executive visibility, while addressing ad hoc requests across sectors (healthcare, financial, consumer).
- Serve as the lead earned media contact, providing realistic counsel to improve success rates and ensuring delivery aligns with broader enterprise goals.
- Actively participate in cross-functional planning with digital, creative, and strategy teams to strengthen integrated campaigns.
- Build and maintain strong client relationships, quickly establishing credibility and trust while demonstrating added value.
Team Management
- Provide strategic counsel and leadership to the earned media team, reviewing outputs (e.g. pitches, press releases) and ensuring high standards.
- Formalise the structure of the earned media team through training programmes, account rotations, and external networking opportunities (e.g. industry awards).
- Mentor junior and mid-level colleagues, ensuring knowledge transfer, skill development, and high performance across teams.
- Lead with a positive, solutions-driven approach, fostering collaboration and motivation across local and global teams.
Brand and Business Building
- Keep abreast of industry, competitor, and regulatory developments affecting clients.Develop and evolve earned media strategies, leveraging AI tools and other channels such as newsletters and podcasts.
- Support business growth through participation in pitches, cross-regional projects, and external industry engagement.
- Strengthen Edelman’s competitive positioning by ensuring senior-level representation within integrated campaigns and industry forums.
Experience
- At least 8 years in earned media, ideally within healthcare communications or related regulated sectors.
- Proven experience working with senior clients across multiple sectors (health, financial, consumer), including listed companies.
- Established relationships with senior journalists and media contacts across local, regional, and global trade, specialist, and lay outlets.
- Track record of managing high-profile product launches, regulatory milestones, and investor-adjacent media activity.
- Experience working with global teams, particularly US and APAC, with ability to manage time-zone and cross-cultural challenges.
Skills
- Deep media knowledge and senior-level credibility in advising clients on complex communications.
- Strong storytelling skills and ability to translate data-heavy or technical subjects into compelling narratives.
- Excellent track record of developing and executing profitable, innovative communications campaigns.
- Advanced understanding of earned media, including integration with AI, digital, and emerging channels.
- Proven leadership, mentoring, and team-building skills with the ability to formalise and evolve media team structures.
- Strong organisational and boundary management skills, handling multiple accounts and geographies effectively.
- Ability to collaborate across global and cross-functional teams on strategy and execution.
Benefits
Our benefits and policies are designed to ensure our employees feel comfortable, inspired, and equipped to thrive and do their best work. We offer a wide range of benefits across health, family, community, finance, and time away including:
Competitive Annual Holiday plus an additional day's holiday for your birthday and 3 days over the festive season.
Flexible working - Hybrid working policy and 30 days' work from anywhere worldwide!
Financial Wellbeing - Pension plan, income protection, and life insurance at 4x annual salary.
Building a Family - Whether it is maternity leave, adoptive leave or shared parental leave, take up to five months on full company pay. We also celebrate the arrival of your child or wedding day by offering a company child & wedding gift. In addition, Edelman partners with Peppy, a specialist healthcare and wellbeing service that provides all employees with access to expert pregnancy and parenthood, menopause, and fertility support.
Health and Wellbeing – Access to Private Medical Insurance, Digital GP and wellbeing program, Cycle to Work Scheme, subsidised corporate gym membership, a Quit Smoking Scheme, Annual flu vaccinations and 24/7 access to trained professionals in relation to a range of issues, in absolute confidence.
Personal and Professional Development - Clear progression routes and continuous training/professional development via Edelman Learning Institute
Community – Get to know your colleagues and unwind at our weekly staff get together. We also encourage everyone to take part in our Citizenship Activities where you can spend a day each year helping a charitable cause, paid for by us.
Our Values
Core to our culture are our values, which guide our behavior, support a client-centric approach, influence the way we work with each other, our clients, and the community, and inspire great work.
The Relentless Pursuit of Excellence: Bringing the best of ourselves and partners to our clients.
The Freedom to be Constantly Curious: Tenacious, flexible, and thorough approach that drives creativity and growth for clients and ourselves.
The Courage to do the Right Thing: Trusted and resilient partner, committed to building a diverse, equitable and inclusive workforce, that prioritizes the wellbeing of ourselves and our colleagues.
The Commitment to Positively Impact Society: Performing our work with an environmental conscience, and a sense of tolerance, fairness, and equality.
Closing from Edelman - Global
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
