VP, Strategy

Toronto
Edelman – Strategy and Planning /
Full-Time
/ Hybrid
About The Opportunity

The world is in the middle of major tectonic shifts; our industry needs reinvention and our clients are looking for innovation and growth using new platforms and new approaches.
 
Edelman is a leader helping clients reimagine how they can earn trust and is currently in search of a Senior Director or VP, Strategy to join our team.
 
You have the desire to change the industry one client at a time, the emotional intelligence to help map the future of what brands can do and a grasp of the fundamentals to appreciate that a lot of this has been done before. 
 
Your job is to find the balance between audience insight, new data tools and resources, creative ideation, and client consulting to find a new path for companies and brands in a volatile, uncertain and ambiguous world. 
 
But it’s not all on you. We also need you to be a good leader to strategists throughout the region, a guide for internal partners across sectors and practices and a true partner for our clients, the top brands around the world.
 
Reporting to the regional strategy leader, you will be responsible for strategic recommendations for clients, including thought leadership, product development, and talent and career development for strategy staff.  

The opportunity:

Doing the work: Insights and Strategy

    • Guides clients and teams to achieve business objectives with strategically lead creative ideas that yield measurable business results  
    • Provides strategy, vision, and continuous improvement to advance relationships with key clients 
    • Engages with key clients in priority markets 
    • Supports business development  
    • Owns the analysis of the “5 C’s”:  Lead analysis of culture, consumer, competitive, corporate, and communication areas for given projects 
    • Oversees secondary research (provide direction to gather, distill and summarize insights, lead when necessary)
    • Oversees data analysis (from quant-based databases, like MRI)  
    • Writes the story, pulling together the strands of research and insight into a story that is compelling and inspirational (or be able to guide your team there, as appropriate)  

Primary research involvement:

    • Partners with DxI to develop all primary research initiatives, ensuring methodology matches research objectives. Push to include more primary research, when necessary.  
    • Oversees relationship between agency and research department or vendor, when appropriate, often in partnership with DxI 
    • Push for new and creative methodologies 

Leading the team: Education, mentorship & management

    • Oversees operational responsibilities and drives revenue growth, existing capabilities, or innovative client solutions  
    • Continually maps talent and manages succession planning to ensure continuity of bench strength 
    • Champions diversity; meets external candidates in priority markets 
    • Leads growth in collaboration, range, and strength of specialty pool 
    • Maps client portfolio to identify whitespace  
    • Oversees hiring, performance management, terminations, promotions, and casting of Strategists for the region

Client whispering:

    • Guides clients and teams to achieve business objectives with strategically led creative ideas that yield measurable business results  
    • Provides strategy, vision, and continuous improvement to advance relationships with key clients 
    • Client and internal partner partnership 
    • Engages with key clients in priority markets 
    • Know how cultural trends affect a category/brand and consult clients on them

Qualifications you bring, include:

    • BS/BA in a related discipline or equivalent combination of education and experience; MBA or equivalent ideal – or sociology, anthropology degrees
    • 8+ years of relevant experience in Strategy role within an advertising agency, branding agency, consultancies, or client-side marketing experience preferred
    • A professional history of working in innovative and interesting corners of advertising, media, PR and/or ‘digital’ helping brands create brand building ideas that land in culture and garner attention and media coverage across various platforms and channels, buzz, and brand engagement  
    • Created partnerships across silos that have resulted in relevant, distinctive, and effective work. Ideally experienced in a range of work from the traditional to the innovative to the surprising 
    • Emotional intelligence and organizational intelligence for people and companies is key, with a set of experiences applying that thinking on key businesses and across different sectors
    • Exceptional record of leading strategy development and client management
    • Experienced in effectively influencing, managing internal and external teams
    • Proven ability to advance internal initiatives 
    • Ability to effectively prioritize and solve complex business problems while making decisions   
    • Oral and written communication, with seasoned presentation skills  
    • Excellent interpersonal skills with the ability to motivate teams  
    • Proven track record of being recognized for leading effective work (Effies, Cannes Lions effectiveness awards, IPA)  
Should you be interested in applying for this role, please submit your résumé and cover into Lever.  Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.
 
ACCOMODATIONS:
Edelman is committed to accessibility and equal opportunity in its recruitment processes. If you require accommodation to participate in this recruitment, please contact hr.toronto@edelman.com.


Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com
 
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