VP, Brand
Toronto
Edelman – Brand /
Full-Time /
Hybrid
Edelman, a leading global communications marketing firm, is looking for an organized and passionate VP to work on a new Canadian client with integrated campaigns. Reporting to the EVP Brand, this role is based in Toronto.
About You:
As a client leader, you excel in a fast-paced, collaborative environment with a high level of business acumen, creativity and influence. You have strong collaborative and influencing skills and an exceptional ability to mitigate and resolve issues in a matrix driven structure. You have an impressive track record of client leadership with an eye on data, analytics, and insights to help inform business decisions. You are strategic, accountable, self-driven and forward-thinking.
RESPONSIBILITIES:
- Thrive in an entrepreneurial environment & are known as being forward thinking and solutions-oriented
- Have a passion and genuine interest in multicultural marketing
- Have an ability to build trusting and respectful relationships with your clients and your internal teams
- Be strategically minded with a strong ability to troubleshoot with clients and team members
- Instill confidence from all team members & clients around you that you can solve a business problem
- Growth mindset, identifying organic growth opportunities on key clients
- Ability to lead and drive new business development.
- Lead an integrated team in the development of innovative new business proposals
- Demonstrate a driver personality and also be highly organized
- Show the ability to lead a team, lead the client and not just manage them
- Anticipate a client’s need, not waiting for them to ask the question
- Provide strong leadership and counsel to clients to help them identify issues and opportunities
- Lead integration across the entire integrated grid. Drive cohesion and connection
- Contribute to the vision, direction and culture of the agency via participation in the leadership team
- Is seen by the client as a trusted partner truly vested in their success
- Maintain a deep and thorough understanding of the client’s business and category
- Builds strong trustful relationships with senior clients and works to establish wide client relationships across all team members
- Models and builds strong, collaborative and open relationships with team members
- Leads in the accurate identification of the problem to be solved and appropriate options
- In partnership with the creative & strategy leads, are responsible to ensure creative product is delivered against client’s creative vision and standards
- Responsible for educating and fostering a desire for creative excellence from the client
- Responsible for building a desire to produce excellent creative product within account team
- Has persuasive and commanding presentation skills
- Is able to adapt communications to different team member levels to ensure understanding
- Ensures all team members (including executive/leadership) are up to date on business as required
- Ultimately responsible for: Revenue, financial targets, organic growth; All account management issues; Account staffing, fit and workload management
- Responsible for the growth and development of all members of their account team
- Expected to establish strong, trustful relationships with team members to foster team collaboration and positive attitude
Qualifications
- 10-15 years of experience working in an integrated agency environment with experience in both traditional (TV/radio/OOH) & digital
- Senior level enough to not just lead the business on all client business, but grow the business organically (for one of the largest accounts)
- An ability to build trusting and respectful relationships with your clients and internal teams
- High level of understanding regarding insights and strategy
- Experience managing teams of 5+ individuals
- Huge asset if candidate has experience in retail
- Ability to manage long term, multi-million-dollar engagements with numerous stakeholders, project tracks and teams
- Comfortable interacting with clients at various levels and industry backgrounds from C-Suite to administrative support staff
- Strong ability to manage and set client expectations
#LI-PP1
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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