Senior Marketing Research Associate (2-4 years, B2B)
Bangalore, Karnataka
Marketing – Research and Ops /
Full-time /
On-site
About Us:
Docsumo is Document AI software that helps enterprises make automated decisions from customer documents. We help enterprises convert unstructured documents such as invoices, bank statements, tax returns into actionable data. We are backed by Sequoia, Barclays, Techstars & Better Capital, Fifthwall & others.
Role Overview:
As a Market Research Analyst at Docsumo, you will play a pivotal role in identifying and evaluating market opportunities, conducting thorough analyses of industry trends, and providing valuable insights to drive strategic decision-making. Your research will contribute to the company's growth strategies and market expansion efforts.
Responsibilties
- Conduct comprehensive market & database research – accounts and contacts research to identify potential areas for growth and new market segments.
- Analyze 1st & 3rd party intent data, industry trends, competitive landscape, and customer behavior to uncover opportunities and challenges.
- Researching and Identifying key decision making contacts and their contact details for assigned sets of major accounts for the US region.
- Gather and interpret data related to customer needs, preferences, and pain points.
- Collaborate with cross-functional teams to translate research findings into actionable strategies.
- Support the development of marketing plans and product positioning based on market insights.
- Monitor and report on market dynamics, regulatory changes, and competitive advancements.
- Stay informed about emerging technologies and trends within the Document AI and automation sector.
- Assist in the creation of marketing materials, presentations, and reports based on research findings.
- Managing database in MIS on a day to day basis
- Work on CRMs like Hubspot & search engines, other database tools, etc.
- Work closely with the Business teams such as Marketing and Sales to prioritize business and information needs
Requirements
- Bachelor's degree in Business, Marketing or a related field.
- Has proven experience as a Market Research Analyst or similar role for a minimum of 2 years in the tech industry.
- Strong analytical skills with the ability to gather and interpret complex data sets.
- Proficiency in utilizing market research tools and techniques to extract meaningful insights.
- Excellent written and verbal communication skills for clear presentation of findings.
- Detail-oriented with a strategic mindset and the ability to think critically.
- Familiarity with Document AI, automation, and technology trends is a plus.
- Team player with the capability to work collaboratively in a fast-paced environment.
