Director, Social Media

Oakland, CA
Marketing /
Full-time /
Hybrid
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
 
Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

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About Us
Named "The Fastest Growing Retailer in the US", Dolls Kill is a fashion brand that boldly empowers young people to celebrate their individuality. With over two million followers on Instagram, we've become a cult favorite among DJs, celebrities and artists around the world.

Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We're also backed strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more. 
 
About the Role
We are searching for an energetic and innovative Director of Social Media to own our organic social growth plans and our growing Influencer Marketing team. You will be responsible for growing the reach and engagement across all platforms and accounts. We are looking for someone who is excited to lead a large team of social media and influencer marketing managers and associates, and who is eager to jump in and  drive growth. You'll be responsible for storytelling through rich, interactive and engaging content; building and engaging our vibrant community of fans and followers; and bridging customer experiences between the digital, social and offline worlds.

Content

    • Define our social content strategy end-to-end; including concepting and pitching ideas, directing content creation, copy, campaign management and community
    • Develop and manage social editorial calendar across all social channels ( Instagram, Facebook SnapChat, YouTube, Pinterest, Twitter, Others)
    • Work cross-functionality to align social strategy around the merchandising calendar, major marketing initiatives, store and experiential events
    • Partner with Creative Team on shaping, creating and executing content; own content briefs and collaborate to bring them to life
    • Lead a team of managers, supervisors and associates, building skills and developing careers.

Community

    • Be the voice of the brand, leverage social channels to build deeper customer relationships and grow our organic community
    • Manage a social media team and the influencer marketing team, who are responding to customers that engage with on our feeds, like/comment on content posted by influencers or through our hashtags
    • Lead social listening - partner with Customer Service to resolve customer issues and provide relevant feedback to marketing, brand and product teams
    • Manage User-Generated-Content; build the team and monitor all UGC submissions, tag with relevant product, implement reporting tools, maximize catalog coverage

Strategy & Insights

    • Own goals / KPIs for organic social including follower growth, engagement, customer acquisition, community building and revenue
    • Measure and report on performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on ongoing basis
    • Aid paid social team in identifying top organic performers; relay trends and insights to inform our paid strategy

Requirements

    • 5+ years of experience managing social media for a direct to consumer brand
    • Experience in fashion or e-commerce preferred
    • Deep understanding of and passion for the brand, our customer and our voice
    • A social media native- you’re tapped into the latest trends on social and able to adapt new tools / channels quickly
    • Possess a strong understanding of the customer mindset, you have empathy and a dedication to great customer experiences
    • Success with both planned and in the moment reactive content creation and distribution. You can easily move between a calendared doc, to real time curation
    • Excellent verbal, written communication, organization project management, analytical and time management skills
    • Familiarity with social media analytics and measurement tools; ability to distill insights from several sources into strategic learnings
    • High level of proficiency with Microsoft Office, Excel and Powerpoint / Keynote
    • Management experience required; proven ability to build and motivate teams