Email Marketing and CRM Manager

San Francisco, CA
Marketing
Full-time
About us
Named “The Fastest Growing Retailer in the US", Dolls Kill is a fashion brand that boldly empowers young women to celebrate their individuality. Our customers would rather give an enthusiastic "f you" than conform to the contrived styles of today's fashion industry... and we help them do it. We have an amazing team of retail leaders, scrappy hackers, and fashion trendsetters who are fun to work with and serious about what they do. We’re based in San Francisco and backed by strong consumer-focused venture investors.
 
About the role
This high impact role calls for a retention marketing expert to join the team who is as passionate as we are about building one of the world’s next great consumer brands. The Email Marketing Manager is responsible for planning, executing and measuring our communication with customers across channels to maximize our their engagement with us over time. This challenging role requires a unique combination of analytical and creative chops. In role you'll dive deep into customer data to optimize when/where/how we interact with each of our amazingly unique customers, collaborate with the development team to create new tools and customer touch points, and work with the creative and merchandising teams to develop on brand messaging for each channel. 

Responsibilities

    • Develop and execute on email and cross-channel (text, push, other) communication strategies  with a specific focus on driving acquisition, retention and re-acquisition
    • Own campaign development, setup, QA and reporting across the customer lifecycle; including transactional, acquisition, onboarding, content promotion and reacquisition campaigns
    • Work with development and business intelligence teams to advance our ‘single view’ of our customer, manage customer data to inform and automate more successful customer interactions
    • Identify trends and develop new insights  in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention
    • Collaborate with creative/content team to generate unique channel specific creative assetsConduct advanced customer analytics to inform new engagement strategies and tactics
    • Collaborate to reach customers in re-targeting advertising channels

Qualifications

    • CRM or retention marketing experience with a focus on email (3+ years)
    • Cross-channel marketing experience (SMS, Push, In-App) a plus
    • Experience with email campaign management tools
    • Outstanding problem solving and analytical skills demonstrated through past work
    • Results driven, ability to multitask in fast paced environment
    • Strong excel skills required, mySQL proficiency preferred
    • Highly effective working cross-functionally, especially with technical teams in product management capacity (end vision based- ability to generate, articulate and advance product requirements for needed tools)
    • Comfort with ambiguity and lack of structure, ability to develop processes
    • HTML markup skills a plus
    • eCommerce or retail industry experience a plus