Director, Retention
Oakland, CA
Marketing /
Full-time /
On-site
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.
About the Role:
We are seeking an experienced Director of Retention with a strong data-driven approach to join our team. The ideal candidate will spearhead strategies aimed at improving customer retention, loyalty, and fostering revenue growth. As the Director of Retention, you'll be pivotal in driving customer engagement and creating personalized initiatives to ensure Dolls Kill maintains a prominent position in the minds of our global audience.
$110,000 - $175,000 a year
Key Responsibilities:
● Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation
● Establish key metrics for measuring retention success and provide regular updates to leadership and key stakeholders
● Analyze customer behavior and purchase patterns to identify opportunities for retention and upselling
● Work closely with creative and merch teams to enhance the customer experience and integrate retention into all touchpoints
● Create and manage customer segmentation strategies for targeted communication giving a personalized brand experience
● Lead the development of membership program, ensuring it aligns with brand values and resonates with our customer base
● Utilize data-driven insights to continuously optimize retention efforts and measure their effectiveness
● Create a retention channel playbook that drives brand strategy in conjunction with digital performance strategy
Qualifications:
● Bachelor's degree in Marketing, Business, or related field
● 6-8 years experience with proven track-record in retention
● Exceptional analytical skills and a data-driven mindset
● Excellent leadership skills, with the ability to inspire and motivate
● Strong communication and collaboration skills
Benefits:
● Comprehensive benefit package including medical, dental, vision, life insurance and other volunteer coverages | 401(k) Plan
● Time Off - Flex PTO Plan
● Up to 50% Employee discount
● Parking Allotment and Commuter Plans
