CRO Manager / Shop Manager (m/f/d)
Deutschland
Operations /
Remote
Hi, we are Doonails! 💅🏼
Are you passionate about optimizing online sales funnels and enhancing user experiences? As our CRO Manager / E-Commerce Manager, you will play a pivotal role in driving our online revenue growth through data-driven strategies. Your expertise will help us refine our online shop, mobile app, Amazon storefront, and email marketing campaigns to maximize conversions and customer satisfaction.
Ready? We are looking forward to meeting you! ✨
🎯 Your main responsibilities:
- Shop & App Optimization:
- Plan, execute, and analyze A/B tests and experiments on product pages, landing pages, navigation structures, and payment flows.
- Develop and optimize sales pages and advertorials tailored to various target audiences.
- Enhance conversion rates across the customer journey on both mobile and desktop platforms.
- Data-Driven Analysis & Testing:
- Analyze user behavior using tools like Hotjar, GA4, Clarity, and Shopify Analytics.
- Develop hypotheses and testing strategies based on data insights.
- Collaborate with Data & Tech teams for tool integration and tracking implementation.
- Content & Channel Collaboration:
- Provide inputs for email marketing campaigns (e.g., Klaviyo) to boost engagement through personalized content.
- Optimize Amazon product presentations and content experiences.
- Generate CRO ideas and landing pages for performance marketing campaigns.
- Strategic Development:
- Develop a conversion-focused CMS playbook.
- Establish CRO benchmarks, reporting mechanisms, and dashboards.
- Prioritize initiatives based on business impact and testing feasibility.
🤝 Your Profil:
- 2–5 years of experience in CRO, growth, UX/conversion copywriting, or performance-driven e-commerce.
- Proficient in A/B testing tools such as Google Optimize, VWO, Convert, or AB Tasty.
- Familiarity with tools like Hotjar, GA4, Shopify, Clarity, Segment, and CMS builders.
- Experience with DTC brands or digital products is advantageous.
- Strong sense of ownership and a proactive "doer" mentality (capable of implementing texts, pages, and tests).
- Understanding of UX principles, conversion psychology, storytelling, and value propositions.
- Basic knowledge of HTML/CSS is a plus for effective collaboration with developers.
- Attention to details
🚀 What we offer:
💸 Fair pay - adapted to your qualifications & experience
🇪🇺 100% remote - work flexibly from anywhere
📈 Growth potential - take on responsibility & contribute your ideas directly
📚 1. 300 training budget per year for your personal development
🧘 Nilo Health - mental health is important to us, your access is included
💼 Co-working space or home office equipment - we cover the costs
🇨🇾 Workation in Cyprus - our office is open to you at any time
🤩 Team events throughout Europe - because a strong team is everything
