Student Brand Advocate 2023 - Dell & Alienware
Austin, TX (Remote)
Influencer Marketing /
The Company: Double A Labs is an immersive media company positioned to be a catalyst for brands to build a thriving community that fosters loyal relationships and boosts product sales.
We have a proven track record of working with Fortune 500 companies, such as Dell Technologies, to provide digital interaction solutions which include being the agency of record to manage their ‘23-’24 Dell Futurist Student Advocate Program.
We are on the hunt for college student content creators to represent the Dell and Alienware Brands.
The campaign strives to authentically engage with university students across the country and build product awareness for Dell’s top-of-the-line consumer products. This community-building hinges on one key factor: You.
We are looking for a select few collegiate brand advocates to empower with premium Dell products to both complete their day-to-day workloads and pursue their extracurricular passions, and share these experiences with their online audiences in a genuine and exciting way.
Requirements of the Program:
You are currently enrolled in a university or trade program and required to post two original pieces of Dell-branded content, as well as up to two Dell or program-related reposts, to your social media each month. In addition, there will be produced content, live streams, mentoring, and meet-ups that you may be selected to participate in.
Currently recruiting in the US, Canada, and UK only
Preferred Content Examples
Vlog Post: Takes the form of "Day in the Life," with focus on experiences on campus, with the community, and through technology. Can be a Mentoring session as well, or a how-to. This content can be housed/posted on any or all of the following platforms: YouTube, Instagram, Twitter, or TikTok. This is your opportunity to have fun and show off your talents and interests!
My Story Post: Highlights activities on campus, friend groups, clubs. Short-form video with short shelf life - this content is mainly relevant to Instagram Stories*.
*If you choose Instagram Stories as your medium, you will be required to save these to a IG highlight so our team can ensure the posts were made and live beyond the 24 hours, and that the analytics behind each is properly tracked.
Photo Collage: Curated photo post on Instagram or Twitter. This should be an inside look into one area of the school, focused on creators, social awareness, community and the technology (Dell) that fuels it.
BTS: Brief Behind-the-Scenes look at a specific event, campus activity, classroom or club learning, community giving, etc. that you are involved in. Can also be a BTS of your creative process, if applicable (e.g. filmmaking, design, producing music, etc.)
Campus Life: The newest dance, TikTok craze, or trending meme -- whatever is connecting students across the campus, this capitalizes on that in snippets that can be put on Instagram Stories, TikTok, be streamed or VoD'd.
This position represents Dell's brand and requires you to be an ambassador of their brand which includes:
Conversation and tone should align who we are as Dell Technologies. We are inclusive, positive, authentic, reliable, collaborative and innovative.
No discrimination, harassment or hate speech toward any group; no bullying, racism, sexism, homophobia.
Do not talk or post about anything illegal or use inappropriate language, behavior or profanity (This includes in music or voice overs).
No nudity, lingerie or overtly sexual language or content.
For any conversations related to social issues, keep it focused on Dell’s social impact agenda: sustainability, the importance of representation in technology, and using technology for good.
Must attend approved university or trade program and graduating in 2023 or later.
Reasons to be a part of the program:
All selected advocates will receive a monthly stipend with regular opportunities to earn rewards and additional cash,
Advocates will receive a Dell or Alienware laptop with opportunities to earn additional support and streaming equipment,
Various Merchandise and Swag,
Expert training on how to grow into a successful media influencer and exceptional networking opportunities,
Content Creation, Influencer and Marketing Experience to add to your resume and reel.
Double A Labs provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.