Director of Marketing

Austin, TX /
Marketing /
Full-time
The Company: Double A Labs has masterminded over 1,000 immersive experiences, creating some of the world’s most popular activations at the Super Bowl, SXSW, Comic-Con, PAX and E3. A pioneer in experiential technologies, we develop and integrate Augmented Reality, Virtual Reality, Spatial Computing, Holograms, and Projection-Mapping for some of the most innovative brands worldwide (Apple, AT&T, Blizzard, Dell, Disney, Google, HTC, Intel, Magic Leap, Reddit, Twitch, Genentech, and Warner Bros).

We are looking for a Director of Marketing experienced in digital technologies to be in charge of building our organization’ brand equity, awareness and communications to Fortune 500 companies. The position will oversee two areas of responsibility: Corporate Marketing and Integrated Marketing.

You have experience growing brand value and revenue for digital and experiential businesses. You are proactive in generating unique ideas and executing on them while taking complete ownership. You are creative and also love analytics and base your decisions on data. No task is too big or too small for you, you do what it takes to get the job done.

You’ll work closely with the Chief Commercial Officer, have the ability to work from Los Angeles, California or Austin, Texas, be given responsibility and autonomy to execute on impactful projects, and have your ideas valued and appreciated.

Responsibilities

Corporate Marketing: Develop and direct management of DAL brand and messaging. Marketing components include social media, advertising and media, SEO, PR, CRM campaigns, consumer marketing, and content marketing including blogs and videos, creative services, promotions and ideation. 

Integrated Marketing: Develop and direct marketing strategies for Client experiences including the overall event campaign, partnering with Business Development and Technology teams, and creating experience communications. Marketing components include social media, digital advertising, PR, CRM campaigns, and content marketing including blogs and videos, creative services, promotions, and marketing amplifications.

Qualifications
Excellent communication skills both written and verbal
Creative leader with the ability to brainstorm and develop ideas
Strategic thinker for the long term with a sense of immediacy for results
Strong interpersonal & collaborative skills with internal teams and external clients
Background digital marketing; social media, and SEO
Good time management and the ability to achieve deadlines
Flexibility and enthusiasm to work in a fast paced environment

Experience 
College degree in Business, Marketing, Communications; MBA preferred or equal experience
5+ years of experience in Marketing or Advertising in either corporate or agency 2+ years working in or around digital technologies including video games
Work authorization:  United States (Required)

About Double A Labs

Double A Labs creates innovative immersive experiences for businesses to respond to the human need to be informed, inspired and connected. We create remarkable virtual experiences on our Phygital WorldTM  and Double Space platforms where consumers can watch, create, play and shop.  We work with Fortune 500 brands to bring their products, services and content to life, and where engagement is just the beginning.

Always at the forefront of experiential technologies, our award-winning work over the years has included custom-built apps, augmented reality and mixed reality to spatial computing, photogrammetry to holograms and projection mapping.

Double A Labs provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.

Double A Labs provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.