Brand Marketing Specialist
London
Marketing /
Full-time /
On-site
We are looking for a Brand Marketing Specialist to help manage global advertising campaigns for our mobile games, with a focus on linear and connected TV. This is an exciting opportunity to grow a new channel for Dream Games and help us bring our brand to life across the big screen. In this role, you will need to use a balance of creative and analytical skills to improve the sophistication of our TV advertising strategy. On a day-to-day basis, you will be responsible for optimizing our media investment to maximize performance and brand impact, while also helping to define the long-term strategy for these channels.
At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for.
Responsibilities
- Media Planning -Working with the Senior Brand Marketing Manager to define, deliver, and measure high-impact, innovative upper-funnel media campaigns
- Campaign Management & Execution -Own the relationship with our connected TV media partners and identify opportunities to optimize always-on campaigns
- Experimentation - Drive innovation and growth through experimentation and A/B testing across multiple platforms with a balanced approach between art and science
- Creative Strategy -Conduct creative analysis and testing to develop our strategy for mid-funnel content. Collaborate with our internal Brand, User Acquisition, and Creative teams, as well as external partners to produce new TV creative concepts
- Product Innovation - Identify new and innovative products across mid and upper-funnel media channels and develop a framework to test and scale these opportunities
- Market Insight - Stay up to date with current trends in digital marketing and ensure we stay at the cutting edge of the TV buying landscape
Requirements
- Proven experience managing advertising campaigns, ideally for mobile games or other apps
- Have a good understanding of marketing measurement, including app install attribution, media mix modeling, brand lift, and other frameworks
- Strong creative thinking skills and the ability to interpret our brand across different channels
- Experience in managing external marketing partners (agencies or other media vendors)
- Creative and results-oriented mindset
- Proactive, self-motivated, and very organized
- Strong communication skills and attention to detail
- Passion for gaming and understanding of the mobile gaming industry
- Proficient in English
