Director - Digital Marketing
Mumbai
FanCode – Marketing /
On-site
FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.
In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices.
Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
Your Role
- Develop and execute a comprehensive growth marketing strategy, focusing on performance marketing to drive user acquisition, engagement, and retention.
- Lead and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
- Manage significant marketing budgets, ensuring optimal allocation across channels for maximum ROI.
- Utilize data analytics and A/B testing to inform strategies, make data-driven decisions, and achieve aggressive growth targets.
- Collaborate with cross-functional teams, including product, sales, and data science, to ensure cohesive marketing efforts and alignment with overall business objectives.
- Stay updated of industry trends, technologies, and best practices in growth and performance marketing to continuously optimize strategies.
Must Have
- At least 8 years of experience in digital marketing, with a significant focus on performance marketing, including SEO/SEM, PPC, email marketing, social media, and display advertising campaigns.
- Proven track record of driving growth and scaling user acquisition for digital products or services.
- Strong analytical skills, with the ability to use data to make informed marketing decisions and to report on the effectiveness and efficiency of growth initiatives.
- Excellent leadership and team management skills, with experience building and mentoring high-performing marketing teams.
- Familiarity with marketing analytics tools (e.g., Google Analytics, SEMrush) and digital marketing platforms (e.g., Google Ads, Facebook Ads).
- Exceptional communication and interpersonal skills, capable of articulating ideas, marketing strategies, and complex information clearly and persuasively.
Good to Have
- Ability to thrive in a fast-paced, dynamic, and goal-oriented environment.
- Love Sports
Dream Sports is India’s leading sports technology company with 220 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, India’s digital sports destination, and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
